Top 5 SEO mistakes

In an online video, Google's Matt Cutts revealed the most common SEO mistakes that webmasters make.


Mistake 1: having a website that is not crawlable

According to Matt Cutts, the biggest SEO mistake is having a website that is not crawlable by search engines.



If your website is not crawlable, search engines cannot index your pages and your web pages won't be listed on Google. That's why we created the website audit tool in SEOprofiler. The audit tool in SEOprofiler automatically checks your web pages once per week. Then you get a report that shows all the issues that should be corrected. By correcting these issues, you make sure that search engines can index all of your pages correctly.

Mistake 2: including the wrong words on your web pages
Using the wrong words on your web pages is the second biggest mistake. For example, he says that you should write "How high is Mount Everest" instead of "Mt. Everest Height" on your pages because that is how people search on Google.

The keyword research tools in SEOprofiler help you to find the best keywords for your website. SEOprofiler offers at least 26% more keywords than other services. The keyword suggestion tool in SEOprofiler is available for 25 different countries and regions.

Mistake 3: focusing on the wrong things
Some webmasters focus on link building before they have compelling content on their web pages. Although backlinks are the most important factor in Google's algorithm, it is more important that your website has good content. Without good content, your website won't get high rankings.

The tools in SEOprofiler help you to improve the content of your web pages. You also get tools that help you to improve the backlinks of your website.

Mistake 4: forgetting to think about titles and descriptions
The title and the description of a web page have a big influence on the performance of the page on search engines. Compelling web page titles and descriptions lead to more clicks and more visitors.

The Top 10 Optimizer in SEOprofiler helps you to optimize the titles and descriptions of your web pages (as well as many other elements that influence the position of your web pages on search engines). Make sure that your web pages contain all the elements that are needed to get high rankings on Google.

Mistake 5: not learning about how Google works and what SEO is about
If you don't know what you're doing, you won't be successful. To make sure that you can get your website as quickly as possible on Google's first result page, we have created a comprehensive SEO tutorial.

The tutorial explains everything from keyword research over web page optimization and link building to conversion optimization.

Getting high rankings on Google isn't rocket science. If you do the right things and if you play by the rules, your website will get high rankings for keywords that deliver targeted visitors. If you haven't done it yet, test SEOprofiler now. SEOprofiler offers all the tools that you need to get high rankings on Google and other search engines:

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Google web page optimization

Do you sometimes get search results that are unexpected and hard to explain? The reason for that might be that Google displays fake search results to fool spammers. This has a major influence on how you should optimize your web pages.


Elements that Google considers spam

Last year, Google has been granted a patent that describes things that Google might do when they discover web pages that try to spam Google with manipulated page content.

Google mentions the following spam methods in the patent: keyword stuffing, invisible text, tiny text, page redirects, META tags stuffing, and link-based manipulation.

Google's unexpected reaction to spam

The patent indicates that Google takes a close look at websites that are changed often:

"Systems and methods consistent with the principles of the invention may provide a rank transition function (e.g., time-based) to identify rank-modifying spammers.

The rank transition function provides confusing indications of the impact on rank in response to rank-modifying spamming activities. The systems and methods may also observe spammers' reactions to rank changes caused by the rank transition function to identify documents that are actively being manipulated.

This assists in the identification of rank-modifying spammers."

In other words: if a web page reacts too quickly to changes in the search results, it's more likely that the page uses spam techniques.

Here's a concrete example

A person optimized a web page and adds the targeted keyword in all the right places. Normally, the rankings should go up. If there's a suspicion that the web page might be spamming, the page might be downranked by Google.

If the newly added keywords are removed after the drop in rankings, it's an indicator that the webmaster tried to manipulate. If the newly added keywords remain on the page, Google sees that the changes on the page are for real. In that case, the page will gets its old (and better) rankings back.

What does this mean for your website?

Optimizing your website for search engines is okay if you create helpful content. Google is not against search engine optimization. They just don't like spamming.

When you optimize your web pages for new keywords that are related to your website, don't be afraid if the rankings of your pages temporarily drop. This is normal Google behavior and your pages will get higher rankings after a short time (usually between one and four weeks).

Google doesn't like spam. If you want to get results that last, you must use search engine optimization tools that play by the rules. You get these tools with SEOprofiler:

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How to optimize web pages

Andre Weyher, a former member of Google's web spam team, has given an interview in which he reveals several things that can be useful if you want to improve your search engine optimization campaign.


1. Relevance is the new PageRank

We've said it before in our newsletter: do not focus on the PageRank of a web page. The PageRank that is displayed in Google's toolbar is not the PageRank that Google actually uses in the algorithm. In addition, Google now uses other factors to determine the value of a backlink.

Andre Weyher confirmed this in the interview: "Getting a link from a high PR page used to always be valuable, today it's more the relevance of the site's theme in regards to yours, relevance is the new PR."

A link from a web page that is related to your website is more important than a link from an unrelated high PR web page. Finding these related pages is the difficult part.

The 'Get backlinks by keyword' tool in SEOprofiler helps you to find web pages that are related to your keywords. The pages that are found by this tool contain the targeted keyword in the web page title, in the domain name and/or in links on the page. In addition, the pages found by the tool are willing to link to other sites.

If you need relevant backlinks that are compatible with Google's new and strict requirement, the tools in SEOprofiler can help you to find them.
2. Link building has become relationship management
Andre Weyher says that you shouldn't use automated tools for link building:
"Off site link building has dramatically changed since the recent updates. Anything that you can do automatically or at scale puts your website at risk. So keep the following in mind; link building has changed from an almost purely technical process into something that resembles a relationship management campaign. Building a network with owners of sites that are related to yours for example."
The link manager tool in SEOprofiler helps you to manage your link relationships as efficiently as possible. It manages the contact information of your partners, it keeps track of your messages, it checks if the other web page still links to your site, etc.
Relationship management can be a tedious task. It's easy with the link manager in SEOprofiler.
3. On-page optimization is still important
It's very important that your web pages must be optimized. Backlinks won't do your website any good if your pages aren't good enough:
"On page tactics are often overlooked, while in reality they should be a key element in your SEO strategy."
The Top 10 Optimizer tool in SEOprofiler helps you to optimize your web pages for your keywords. It tells you how to adjust your pages so that they get the best possible rankings on Google and other search engines.
The Top 10 Optimizer will also warn you if your pages are over-optimized. By following the recommendations of the Top 10 Optimizer in SEOprofiler, your will make sure that your web pages are fully compatible with Google's requirements.
If you haven't done it yet get your SEOprofiler account now. You can get full access to all SEOprofiler tools for just $1 (this offer is available once per customer):

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Co-occurrence and co-citation Rank Effect

Co-citation and co-occurrence are important factors that influence the position of your web pages in Google's search results. The environment in which the links to your website can be found have a big impact on the value of the links.
1. Co-occurrence: the words on the linking pages influence your rankings
Even if the link to your website does not include your targeted keyword, your web page can get a ranking boost for that keyword. The link just has to come from a page that is related to the keyword.

For example, if a web page has an article about shoes, boots, sneakers and sandals, then your website will get a ranking boost for these keywords if that page links to your site.

For example, the following link has a positive influence on the ranked pages for the term "shoes" although it is not included in the link text:



How to find websites that contain the right keywords:

The backlinks by keyword tool in SEOprofiler helps you to find websites that contain your keywords in the title and in other page elements. Links from these web pages will increase the position of your own web pages for these keywords.

2. Co-citation: the other links on the linking pages influence your rankings

Suppose your website is about selling shoes. If your site is linked by other websites that link to your website and other websites that are about frogs and toads then Google might think that your website is related to frogs and toads.

It's important that the other links on the web page that links to you are related to your site. If you're listed in the "shoes" category of an Internet directory then all web sites in the same category are usually also about shoes.

If web sites 1, 2, 3 and 4 all link to the web sites A, B, C and D. Although A, B, C and D don't link to each other, Google thinks that A, B, C and D are related to each other because the same web sites link to them:



Even though they don’t directly link to each other, websites A, B, C and D are related. The more web sites they are linked from, the stronger the relationship.

How to find websites that put your website in the right context:

The hub finder tool in SEOprofiler helps you to find websites that will put your own site in the right context. It finds websites that link to other websites that are related to your keywords and it helps you to get links from these websites.

The whole point of co-citation is to associate keywords and topics with the links on a page. Even if the link to your website uses 'click here', Google will be able to find out what the link is about if it comes from the right page.

The link building tools in SEOprofiler help you to get backlinks from the right kind of web pages. SEOprofiler is a white-hat search engine optimization tool that plays by the rules. If you use SEOprofiler to improve your rankings, you can be sure that you will only use safe SEO methods that lead to lasting results:

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How to get rankings back

how to get your rankings back - Top way of ranking recovery.

Has your website been penalized by Google? No need to panic. Take control of your website success and get your rankings back by following the tips below.
Most people go through the following five phases when their website has been penalized by Google:

Denial: "Google hasn't penalized my website. This is just a temporary error in Google's algorithm. My website rankings will be back next week."
Anger: "It's not fair. Google has no right to downrank my website. They are a monopolist. If I had the money, I'd sue them. I'm not the only one who used the spam tools. All of my competitors have used these tools, too. If my website gets penalized, they should be penalized, too."
Bargaining: "If I hadn't used this particular spamming tool, all of this wouldn't have happened. If only I had done this or that then my website wouldn't have been penalized."
Depression: "It doesn't make sense to optimize my web pages. Google will penalize them anyway. SEO is crap. It doesn't work. It's all just a big rip-off."
Acceptance: "It seems that I have to do some real work if I want to get high rankings. Business on the Internet is still business and it should be treated as such. There are no shortcuts."

How to get your rankings back

The first thing that you must understand is that search engine optimization (SEO) is not the same as spamming. Unfortunately, a lot of spamming tools are sold as SEO tools. That's why many people think that SEO equals spamming search engines.

Real search engine optimization has nothing to do with cheating search engines. Good search engine optimization leads to a symbiotic relationship that is beneficial to search engines, businesses and searchers.

If done correctly, Google actually likes SEO and optimized websites.


Do the right things

If you want to get the best possible results for your business, you must do the right things. Do not try to cheat Google and do no concentrate solely on paid search advertising. Google AdWords can be great but it's also very expensive.

A good search engine optimization strategy will help you to get high rankings that deliver targeted visitors to your website. The time and effort associated with SEO are a wise investment.

The SEOprofiler manual helps you to do the right things in the right order. It helps you to optimize your website step-by-step.

If you haven't done it yet, get your SEOprofiler account now. You can get full access to all SEOprofiler tools for just $1 (this offer is available once per customer):

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Google's Penguin update about Spam

A new study shows that Google's tolerance of spammy backlinks is decreasing:

"The Portent analysis found strong evidence that Google is steadily lowering the bar for what it considers spam link profiles. [...] We found that the majority of websites — 36 out of 50 — have “clean” profiles with less than 10 percent of their links coming from questionable sources. [...]

We discovered Google has been applying a stricter standard over time. In the initial Penguin update, the only sites we saw penalized had link profiles comprised of more than 80 percent manipulative links.

Within two months, Google lowered the bar to 65 percent. Then in October 2012, the net got much wider. Google began automatically and manually penalizing sites with 50 percent manipulative links."

Google has become much stricter when it comes to spammy backlinks. If you want to get high rankings on Google, you should make sure that your website doesn't contain spammy backlinks.

The following backlink types can be considered spam:
Too many keyword-rich links in press releases: If the linked keyword doesn't make sense in the press release, it's better to avoid that link.
Low quality article directories: Links from websites that contain thousands of low-quality articles about every possible subject provide no value.
Low quality blogs: automatically created blogs with a lot of articles about a wide range of topics usually trigger Google's spam filters.
Link lists with hundreds of unrelated pages: Link lists aren't bad as long as they are related to the topic of a website. If a link page lists to every Tom, Dick and Harry, you should stay away from that page.
Random forum links: If you're not participating in an online discussion, you should not add your link to that forum.
Tools that you should avoid at all costs:

Many newbie webmasters still fall for tools that promise thousands of backlinks within a few days. Any link building tool that uses words such as "dominator," "super," "amazing," "secret" or any other superlative in its name or headline is usually a spamming tool. Avoid these tools if you want to get lasting results.

Shortcuts often lead to dead ends:

People who use these spamming tools often said things like "this tool got my website to number one within two weeks." Six months later the same person had to say "my website rankings plummeted." Shortcut SEO methods lead to short-lived results:

The right tactics and methods lead to lasting results:

If you use safe SEO methods that play by the rules, you don't have to worry about Google's algorithm updates. It takes longer to get high rankings with safe SEO methods, but the results are worth the time and effort:

SEOprofiler is a complete SEO software suite that helps you to get high rankings on Google and other search engines. It uses only safe SEO methods that play by the rules.
If you want to improve the position of your web pages, try SEOprofiler now. You can get the full version for just $1 (this offer is available once per customer):

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New Google link building

For many webmasters, link building has been a numbers game. The more links a website has, the better. Whole industries were built around this idea. You can buy links in bulk and there are several tools that automatically created hundreds of backlinks through low quality links from forums or blog comments.
Since Google's recent updates, even the most ignorant webmaster should have understood that this is not the way link building works. Google hates these artificial backlinks and you can even get your website in trouble if you use tools and services that automatically create backlinks to your site.



It's the quality of the backlinks that matters, not the quantity. When you try to get new backlinks to your website, consider the following:

Get backlinks that show your influence

When Google introduced a ranking algorithm that was based on the number of backlinks that point to a website, the main idea was that a website with many backlinks must be an influential website.

Most of the artificial backlinks do not indicate influence at all. If you focus on the backlinks that show Google that your website is important, then you don't have to worry about future Google updates. Google's algorithm wants to find important links that point to your website.

Google likes the following links:

Links from websites that have a related topic. If your website is an online travel agency, links from travel blogs will have a very positive influence on your rankings.
Links from single web pages that are related to your topic. For example, a newspaper website usually isn't related to your site. If they publish an article about a topic that is related to your website, a link from that page would be great.
Links that show the importance of your website. If your website is linked with a "Further information about that topic can be found here" link then search engines will see that your website is an authority for that topic.
Links from high authority websites. If Wikipedia or the NY Times link to your website, it's clear that your website must be important.
Get backlinks that show that your website is real
These four link types above are the best links that your website can get. That does not mean that other links don't count. There are several other link types that will also have a positive influence on your search engine rankings:

Links from business associations. These links show search engines that your website belongs to a particular category.
Links from related articles. If you publish guest posts on other web logs, it's okay to link to your site. As long as the content of the page is related to your website, this will have a positive influence. Do not bulk submit the same article to many sites. Be selective.
Links from business directories. Some websites such as the Yellow Pages simply must list your website if you want to show search engines that you're serious about your business.
Links from business partners. It's perfectly fine if your business partners link to your site.
Any link that delivers targeted visitors to your website.
All links that deliver visitors to your website are good links. When you build backlinks, ask yourself: "Can I get visitors through this link?" If the answer is yes, the link is a good link. It's as simple as that.

How the tools in SEOprofiler help you to get these links

SEOprofiler offers many powerful tools that help you to get the links mentioned above. The hub finder tool helps you to find websites that link to several of your competitors, the link opportunity finder helps you to find websites that accept your guest posts, the backlinks by keyword tool helps you to find websites that will link to your website with a particular keyword, etc.

In addition, SEOprofiler offers a sophisticated link manager that helps you to manage your link building campaign. The link manager keeps track of your link requests, it checks if the other websites still link to your site, it automatically finds contact information, and much more.

Google's new approach to link building actually isn't a new approach. It's what we have been recommending in this blog for years. If you want to get high rankings that last, you have to use search engine optimization methods that are beneficial to searchers, search engines and your business.

Start getting great backlinks
The link building tools in SEOprofiler help you to get high quality backlinks that lead to high rankings that last. You can use all link building tools in SEOprofiler for just $1 (this offer is available once per customer):



Create a free trial account now or test the full version for only $1.

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Google Start showing Spam Websites

On a new web page, Google shows live examples of web pages that have been removed from Google's index.
According to Google, "these pages are examples of 'pure spam.' They appear to use aggressive spam techniques such as automatically generated gibberish, cloaking and scraping content from other websites."

Obvious and not so obvious web spam

 

Some of the pages that Google shows on the website are obvious low quality pages:



Other pages look like regular websites. These websites usually use hidden text, cloaking or other spam techniques that are not visible to website visitors:



Do not spam Google

Google is serious about removing spam from their search result pages. For that reason, you should avoid spam methods to promote your website.

Spamming is not the same as search engine optimization
Unfortunately, many spamming tools are labeled as 'seo tools'. If you find a tool or service that promises you to 'dominate Google' or 'thousands of automatic backlinks' then it's extremely likely that you have found a spamming tool. Although these tools work for some time, Google will penalize your website sooner or later if you use them.

Optimizing your website for search engines is not the same as spamming search engines. Real search engine optimization is beneficial to your website, search engines and searchers.

Save time and money

You will save a lot of time and money by avoiding offers that seem to be too good to be true. It’s very likely that you will pay a lot more if you opt for the ‘quick and easy’ and ‘fully automated’ solution that will lead to a penalty and lost revenue.

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Google Algorithm Changes in March 2012

Each month, Google makes several updates to its search engine to refine the results. Here are the changes in the Google algorithm to March 2012.


Autocomplete for mathematical symbols - Appointed Blackbord, this change in Google includes mathematical symbols in the search. These symbols include: +, -, *, /, ^, (), =. This allows, for example, to look for results on mathematical formulas as E = mc ² or y = mx + b.
Improving the management of the indexing symbols - past, punctuation symbols were ignored by Google, but now they are taken into account and include%, $, \,., @, #, +, and other symbols will be included in the future.


A better rating by group News - Google News gathers the group and this change provides a better rating to get results better and more reliable on a given query.
Of Sitelinks faster - uses Google Sitelinks to provide links to the different sections of a site to provide better user experience. Google accelerates the change of the update of these Sitelinks that once took several weeks.


Technical improvement on Autocomplete - This change speeds up processing of Autocomplet Google. This is much faster and uses less bandwidth.


Better management of change passwords - This change ensures that all changes of your passwords are passed on to your search.


Better indexing profile pages - This change provides better indexing of your profile pages. Thus, it can recognize more than 200 social networks.


New interface for news overall - This change provides a better experience in reading the news overall. Thus, the best item is displayed with a larger font while large images and information of the author are also better displayed.


Improved results on the search navigation - navigation by research that indicates that you perform on a particular site, for example Wikipedia . This change improves this research, for example, if you do not know the precise URL of the article.



Updated quality sites (Google Panda) and refreshing content - A small update to Google Panda to detect new quality sites, but its content is periodically renewed. The quality of the site depends on the content, but also technical changes in improving the user experience.


Live results for the Champions League and the KHL - Now Snippets show live results of the Champions League and the KHL (Russian Hockey League). Other Live results are available for the NFL or the NBA. An advanced semantic search?


Research on tennis - In the same vein, one can also obtain results on Live tennis. Type a player name or a tennis competition to get info on Live. Google wants to dominate the sports results from its own content.
Results more relevant images - A search for the best images. This change allows Google to find great images even if they are on pages of low quality.


Better images of all languages ​​- Similarly, the Autocomplet offers better results in all languages ​​when it was only available for English.


SafeSearch tweaking images - SafeSearch Google Images has been refined so that users do not see adult content. New ways been enhanced to detect this type of content.


Disabling the criterion of text anchors - A major change is that Google can not count the text anchors of these criteria. Instead, it will use other methods to know the value. These new methods have not been sent.
Simplification in the overall images - Improvements to simplify the code for images. Also improvements to deliver better results on these images.


Higher rankings and interface on mobile - When searching for your mobile applications, the results show the application icon, his popularity, price and download links. The results also depend on the phone you use (iOS, Android, etc.).


Improvement to display the latest videos - options to detect the old videos and replace them with newer content.


Less relevant non-synonymous - A change to Google is that you will have less synonymous non-relevant queries. This will avoid displaying content that has nothing to do with the request.
Better management of queries on local objectives and Navigation - Some queries have goals related to a localized or navigation ( connected directly to a site ). This change allows Google to balance the two types of results for better efficiency.


Improvement on the update Freshness - There are some less, Google introduced the update Freshness to favor recent content, but the result was not satisfactory and consumed too many resources. Therefore, this change in Google this update focuses only on certain types of queries.


Improved to detect quality sites - have long an update of Google classifies quality sites in the long run. This change provides improved reliability of this classification.


A better interpretation and use of text anchors - Google has improved the way he interprets and uses anchor text. This determines the relevance of this anchor text based on the application or site.


Improvement of local news - This change significantly improves new localized by finding better sources.
Disabling a signal on Google News - Google no longer considers a test that was used to assess the relevance of Google News articles. This criterion was not performing.


Better management of synonyms - Google uses many synonyms to provide similar results, but this is not always satisfactory. Thus, the mean cat could be animal or fur . The problem is that these synonyms are too general to be effective. Thus, the word dog also refers to animal and fur and therefore, someone typing cat will get dog as a result. This change in Google avoids this generalization synonyms.


Improved accuracy and performance of synonyms - In the same vein, synonyms are now more accurate to avoid non-relevant results that would fall into the same category of the query. One objective of this change is to eliminate duplication by logic.


For tweaking the display of results - Google has improved its system to identify terms that are not necessary to trace the relevant document. This allows for queries that only show reliable results.


Synonyms less aggressive - Some users have complained to Google that some of its synonyms were too aggressive. Thus, the results show some synonyms that have no connection with the request. This change reduces this problem.


Updated geographic content - This change affects the signals that are based on the geographical location of services such as Google Maps and Google Earth .


Better detection of proper names - A change for better detection of proper names, including celebrities.
Updated custom results - Some signals change customized results.


Improvement in the relevance of image search - Other signals have been added to detect images of a reasonable size on high quality landing pages.


Removing a signal related to the relevance of the site - Google has removed a signal on the relevance of the products on a site.


Better detection of obsolete pages - Many changes to detect pages that are not changed for several years. Thus, they disappear gradually results of users.


Better detection of languages ​​in Autocomplete - In general, the Autocomplet based on the language for displaying the results on a given language. For many languages, Google tries to guess the language in the petition and this change is now available for Chinese, Korean and Japanese.


Improved to detect the dates on the articles of forums and blogs  - Better detection of dates on articles of forums and blogs.


More from the Autocomplete with rewriting - This change some queries Google rewritten on the fly to display more results. Synonyms are used among other things. Rewriting may include adding, deleting or reordering of a term in the query.


Of extended Sitelinks for Mobile - The SiteLink extended are now available for mobile pages.
Quick answers more specific - sometimes Google responds to the user with Snippets through its database Freebase . This change fixes some bugs and offers greater precision.


Migration options for video - Google has migrated some of the options on the Advanced Search for video to the main search engine.


A button in more countries and areas - a button is now available in many languages ​​of the results and fields. The advantage is that the button has a recommendation on action on his requests, as users who use this button one are the same theme.


Refresh the results on the shelves - The user interface for local results has been updated to make it more compact and easy to read.

from Insidesearch

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SEO factors that Google used to SERP

There are over 200 SEO factors that Google used to the position of websites in the Google search results page (SERP).
What are the SEO factors for 2012?


KEYWORDS
↑    1    Keyword in the title.    Put the main keyword or phrase in the header of the HTML title tag, up to 60 characters, each page is different.
↑    2    Keyword is the first in the title.    Main keyword | Page Title | Company name or website name
↑    3    Keyword in the domain name.    Main keyword in the domain name was registered.
     4    Keyword in the body text.    Place the main search term "natural" visual sentences in the body of the website. In the first 50 to 100 words.
     5    Relevance between the body text and keywords.    Relevance of the text on the page relative to the keywords.
     6    Keywords in H1 tag.    Creating an H1 tag with the targeted search term.
     7    Keywords in the internal link anchor text on the page.    The navigation is a very important part of your website, insert keywords in internal links
     8    Keywords in remote anchor text link on the page.    Extrene links should provide you with keywords in the anchor text
↑    9    Keyword in URL.    Also on subpages like oneclickseo / google-seo-factors.
     10    Keywords in H2/3/4 tags.    Placing keywords in the H2, H3 headline HTML tags.
↓    11    Keywords in the alt tags of images.    Placing keywords in alt HTML tags and img title tags.
     12    Keywords in bold / strong tags.    Keyword in the HTML text with bold / bold font.
     13    Keywords in the Meta Description Tag.    Place keywords in the description meta tag in an HTML Web page header.
↓    14    Keywords in the Meta Keywords tag.    Place keywords in the meta-tag keywords in a web page in the HTML header.

PAGE PROPERTIES
↑    1     Relevant and appropriate content.    Matt Cutts has indicated that one of the most important SEO factor. This applies to content and (internal) to the left.
↑    2     Link popularity within the site, internal link structure.    References to internal links to the target pages (incoming links to subpages)
     3    Keywords in links to subpages.    In the navigation links to the subpages with an anchor text, advice is 3 words.
     4     Efficient link structure.    Two clicks on every page - no page deeper than 4 clicks.
↑    5     Internal site links.    Links between lower levels
     6     Quality / relevance of links to external websites.    Place links to high quality, related pages
     7     Age of the page.    Older pages may be viewed as authoritative while newer pages temporarily relevant.
↑    8     Amount of relevant indexable text per page.    The literal quantity of visible HTML text on a page.
↑    9    The quality of the content of the texts of the pages.    Search engines scan pages of text and image and compare this with analytical approaches to determine the value and rank.
↓    10    The timeliness of the pages.    The number and how often a page changes.
↑    11    The length of the URL    Very important, not more than 4 levels.
↑    12    All other content and code separated.    Very important, javascript, css, etc. in a different place from the server.
↑    13     Validation of HTML pages (W3C standards).    The World Wide Web Consortium (W3C) creates Web standards.

OTHER FACTORS ON PAGE
     1     Domain name extension.    . Com has priority in the Netherlands on the other extensions
     2    Old codes no longer use.    According to the W3C standard that tags are no longer supported
     3    XHTML code should not be capitalized.    This also applies to the URLs
     4    File size of the pages.    Try not to exceed 100KB per page, home page, preferably not larger than 40 KB.
     5    Web speed.    What is the loading of a page? A new ranking factor since 2010
Note: For all positive On-Page factors listed above
A website with a higher age, so parents will always be better indexed.


SITE / AREA CONDITIONS
↑    1    The age of the domain.    The older the domain, the greater the chance that with a main keyword a good ranking is achieved.
↑    2    The google trust rank of a domain    How reliable is your website? Naw Are your chamber of commerce and information on your website? Google wants only trusted websites in its ranking.
↑    3    The history of the site.    Historical performance of the site, as measured by time spent on the page, clicking on SERPs, Direct Visits, updates, Bookmarks, etc.
↑    4    The IP address and location of the domain / server.    If you focus on the Dutch market, then your website is hosted in the Netherlands and preferably virtual, not shared among other sites. See who is also on your server.
↑    5    The number of new pages being added.    Through a weblog you can respond extremely well, using news.
↑    6    Number of searches for site / domain.    The frequency of searches for the domain name or company, as measured by the Google search index search logs
     7    Is the site signed up for Google webmaster tool.    It will not increase the ranking, but brings a lot of card and who knows.


INCOMING LINKS
↑    1    Keywords added to an incoming link anchor text.    Anchor text is a very important SEO factor
↑    2    Link popularity of the site.    The incoming links, link both quality and quantity
↑    3    The relevance of incoming links.    The relationship between the sites / pages linking to the target page and the target keywords.
↑    4    The age of the link.   
An old incoming link is valuable.
↑    5    Text surrounding the link.    This generates more anchor weight when the text is like click here.
↑    6    The link popularity of the page where the link is on.    The higher the page rank of the page where the link is better.
↑    7    The location of the link.    Where are the links in the footer, body text and footer. The higher the site the better.


SOCIAL MEDIA
↑    1    Social Media Marketing    If social media is applied properly it is an ideal addition to the SEO of your website.
↑    2    Twitter and Facebook    Twitter and Facebook are officially SEO factors . Links shared via Twitter and Facebook have a direct impact on the ranking of a website.

OTHER FEATURES
↑    1    Google page rank    Google page rank was "used" very important, if your website page rank 5, then it becomes interesting.
↑    2    XML - HTML Sitemap    Communicate with google google webmaster tools, specify when you create new pages have uploaded via an xml sitemap .
↑    3    Robots.txt    The googlebot scans always this text file, make sure you have him on the server.

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What and Why Website Optimization

Different description of the concept of website optimization on the Internet , there is no standard definition of this term. Site to optimize our often is said that the site SEO, (Search Engine Optimization) abbreviation, roughly speaking that is coherent factors of your website design, labels, etc., to swap to the satisfaction indicators set by the search engine appropriate search engine search to reach the target site ranking. So as to corporate website from the search engines to get more traffic and more potential customers. Severe meaning in terms of search engine optimization is not all website optimization, a local site optimization, site optimization also includes the user's adjournment, the conversion rate, customer action analysis related to many factors, site design fit W3C-scale, site how the speed of the visit.

Why website optimization?

Search engine optimization (SEO) is the need for an online marketing solution plan, and in fact, SEO is not a critical and central part of the online marketing strategy, he has demonstrated several situation:


1. more than 80% of visits originated from search engines,

(2) at home and have a lot of business from the search engines to find shortcuts

(3). optimization can ensure that the ranking for a long time and Google PPC (pay-per-click),

4 impact areas, a good optimization will also lose a good ranking in most search engines.

(5) cost: more than PPC advertising cheap.

According to statistics, there are 500 companies in more than 90% of sites are taken up for Website Optimizer technology

are you waiting for relaxation move

We all know that the external links, Links to improve your site optimization ranking. However, some not authentic SEO of in the pursuit of outside the chain of difficult mental state. Thus prompted to pay attention to increase the Link is: the application of good people turn the friendship connection to do black chain black links by search engines as black hat seo.

 If your site with the black hat friendship links, it is a symbol of your site will soon be down the right and scroll through the Links placed many, many links on a web page, so even if the right of re-sharing is also trivial to you. Otherwise, your site may be punished. The other is secretly remove your link in the Links for some time, so you become a one-way link, this is not the behavior of the tunnel. Will be despised by the world website ranking the causes of a website copy large amounts of content . site content contains vulgar, the discord of the disabled and the law. take the initiative to jump page, may be abandoned by Google.


Unified page, there are a lot spam links the site's content with the page title does not match . website optimization moderate, is able to optimize the premises are optimized .

7 application delivery system, a large number of announced the results of convergence . all description, key words, topics are the same . Keyword over the domain name. Site often have structure, title, and the crux of the word, describe a large modification .

11, the server is unstable often nature does when the machine .

12, the site was put into the desire of ill, code .

13. often exchange server the ip .

14. search engine algorithms change .

15. Links down the right site.

16. be used by hackers to attack the invisible into the garbage connection .

17. website

18. Keywords density through low or too high .

19. domain parking, the contents of a large number of repeated .

20. too far to use heading tags .

21 page requests registered or the page is password maintenance .

22. site uses frames, Ajax Technology new station is very low weight often a new station Google optimization of the seven pay attention to matters for reference:

1. The website content will not contain bad vocabulary for the authority of the new station, Google see a killing one. Usually do not look down a few of those few humble words, with bad shielding, do not think information portals broke the rule a few words, nothing to do, your site is far worse to be compared with them.

2. The others articles do not rampant reproduced　if the site of all articles are reproduced hundreds of thousands of times by Google, for the engine, the existence of this site basically does not make sense. Of course, your Web site outside the chain of quality, weight, are also high, even plagiarism of content, can also link to a harmonious.

3, do not blindly optimize popular keywords the site was built to break did not take long, at first just contains a large number of fever gate information flow through the Hot Words for such traffic, or to quickly, but did not last long, easy to cause at first site is a little drop the right, or shielding.

4, the site host or the space to stabilize the solid to prevent the use of the host space being punished in order to avoid not included, or that suddenly the space shut down for a long time to adjust, causing the engine to delete fruitless page, the site initially filed as soon as possible, so that by failing to record engine the end of the space.

Do not often revised often website will do the game class station, one will make the industry stand. Google, this site has been I do not know the direction, therefore the authority of a very small, easy to neglect, Shielding.

6, do not blindly do link to some site in the beginning to establish a link of friendship, only to seek other sites, Google's pr value, and neglected site is Google the shield, the new station to chain by Google blocked site, it is easy Google shield, there is at first site when there is no prestige, to express a number of articles, or to link some of the other site, Bing does not what , but you remember, you do Google optimization.

Compliance with industry rules　easy to offend others, and avoid enemies retaliation, the use of a bad wrist, so that site was blocked.

SEO experience understand the site ranked no traffic cause analysis?

This question has been answered a few back, I issued an article stressed under. Also proposed to consider the following reasons:

1 keywords themselves to retrieve a small amount with difficult words: If you are the choice of target keywords their search is very small.

2, keyword ranking does not front the individual user is more concerned about the location of the site is at the top of the front site was likely to click will be much higher than the back, and this is what we do seo purposes. Our keyword optimization to a position far forward as possible. If you row in section 7, 8, 9, contrived click the probability is relatively low.

3, the title is not attractive title of the page title optimization is a key part of that we say to optimize the one hand, the search engine gives high weight of this label, on the other hand is, as appropriate, to the title tag is displayed in the search list, will highlight the theme of our website, so we have to as much as possible so that it could attract the visitor's eye, click on our website.

4.Describing not suck catches the description meta tag optimization should also note that, although not on the ranking of large, but will still be displayed in the search list, is also rough on our website, a first volume, if you do not attractive, but most likely will not click, missed a lot of traffic.

5 Key words only get the ranking of a region.
Google's ranking of regional factors on the inside, the remaining regions the user is searching not before - a website to optimize the analysis of a very major one work, including data analysis, keyword analysis, competitor analysis and so on. A good SEO strategy needs to establish the number of effective data analysis, basically, so that the talent enough to completely balance all SEO names.

My site rankings why not go?

Why I added a new page search engine is not included?

My website ranking why out?

Many of these issues, for SEO, the staff responsible for search engine optimization for the site to do a full diagnosis, analysis, and perhaps the skill to find the department where the problem lies. SEO project as a whole, the site analysis can be said to be everywhere.

The keyword long tail of keyword analysis practice strategy: do keyword analysis, our aim is to find the competition is not fierce, but valuable keywords. When conducting keyword analysis of the site deleted posts, we usually need to think about the keywords will not be too popular keywords is in compliance with the user's search habits, more user-blowing combination of keywords with which the text.

2 when you conclude a keyword, then do certainly want measures Keywords at least upgrade to the search engine ranking analysis of the top 10. Then we shall have to top 10 website.

For example: The weight of each site how? Analysis of the first page of 10 search results page?

(3) content analysis of what kind of hobbies by the user, what kind of content may lead to more traffic, what kind of content may lead to higher benefits? The same is need to analyze the contents of the addition, we also need to analyze competitors strategy.

Search engine - search engine optimization promotion is the representation of the major search engines, do not search engine optimization becomes  Bing optimization, Yahoo optimization. SEO strategy for a search engine, which is not conducive to the long development of the site.

Last: a victory SEO must understand this way, you will be able to find new and easier ways to optimize your website, which will help improve your customer base, the progress of your site's traffic. Search engine optimization analysis can allow the site to expand the impact of growth in link, users move to the potential users through search engines to find my site.

based search engine optimization technique is to create a user-friendly search engine to index the website could allow the site search engine smoothly climb to take a page, some HTML code inside the program, did not identify the crawl can. For example, some of the site's images, JS, Frame, there is no complete judgment of the information included in these files. Therefore, the analogy, complex code, spiders read up hard even more.

Therefore, when planning a site, the programmers to develop web application, our initiatives need to pay attention to the following number of issues:

one, the whole station of the link code any of the links, the best based on the HTML link code to achieve. Do not pass into the program hacking SEO, like JS to pass the link, the search engine spiders can not read this link code.

Second, focus on the handling of text content for some key information on the page, in order to facilitate data updates, the site administrator for these information package or nested disposal. SEO point of view, is a major fault. The disadvantages of doing so is that search engine spiders will be helpless crawling web pages, text and page does not comment content, is an empty page. This page within the entire station, entrenched must be the proportion of the case, may lead to the punishment of the search engine, for example: content similar degrees too high.

Third, the need to pay attention to the details of the links and pages of information, is the most important details.The entire site consists of an internal links and a picture page link is the Web interconnected bridge. If search engines can not crawl to the link, for example, pages within the site as a whole is isolated. The contents of each page is the site value of the expression.

The search engines can not smooth the index information, you can not read information on the site, natural and natural will gradually decline in the frequency of site index. So the internal links to do interactivity, smooth crawl in order to allow search engines to update frequently

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New Google Plane for Wrong SEO

From Google Would Be garbage finally Disappear without quality content, in Which the Higher positions in the results was given only overly Because of aggressive optimization (SEO). At the SXSW festival in Austin, Texas's said Matt Cutts from Google.

The company intends to Introduce a New Product Within the next weeks to months. Indexing Robot Will Be Will more intelligent and try to analyze the sites for the presence of content That does have Questionable value for visitors, however "precise" SEO.

The front seats should thus finally Disappear all kinds of sites Dubious That CONTAIN only extracts keywords and a tremendous Amount of links. All subsequent wrap advertising. Several dry specimens can Be found on the Czech Internet, so let's hope the new Googlebot That as soon as Possible falls on the domestic network.

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Google Algorithms and Other Search Changes

Google better and better. Such a picture can capture the big search engines from the media and may actually see in search results. You Should Be is always better and better.

Drastic Happens Nothing, however, the Google search engine Attempts to reach where we waited for him years ago.


The basic philosophy that i try and apply a mint on Their Web sites (not at all Saying That) lies in the quality of content. That I think once it Reaches Google and Its Users, Who use it to search the Internet, just send Will the quality sites with added value. The original content, and large, well built website, backed by a lot of hard work.

This helps Google PR. Through HIS articles, Which subsequently spread media tells the public That is Constantly working on it. "Do not overdo it with SEO, to not use PR to quality content sites, etc.."

Interesting changes:

Panda

Panda is a fighter against PR sites publish duplicate content That riddled with references. Allegedly for the reduction of PageRank These sites and of course should limit Their occurrence in the results.

Semantic results

Google Will try to answer questions, predict the correct Interpretation of the search term, Either the result or it considers proper. In the coming weeks we should wait and intelligence That Even The Wrong Questions That Provide results actually look.

Onerous ads

The struggle against advertising aroused embarrassment. Google Announced That it Will That penalized sites have at the top of a disproportionate Amount of advertising elements.

Fighting SEO
Rampant occurrence of keywords (SEO Called texts) and other SEO techniques That should not have Any search engine like a long time. Reduce the quality of content and allow the winning results page sites That Do not Deserve It.

Fight against over-and amateur SEO Will say more of the news That Google is preparing for us.

And what happens?

In the past Google has made changes in the ITS Several algorithms. It is a constant struggle, as he fights the underworld with the law. Criminals always come up with inventive new Ways To Achieve Their goals and are still one step ahead of police.

Moreover, the projection of Google, quite logically, hindered by the Lack of content That Would like to offer. While it Solves the first positions on Wikipedia, because the majority of the visitors to disappoint, but there Were Also no indications That Would he inform Google what content is missing on the Internet.

It had it with the arrival of the pandas. Google Would work with big media and Them Supplied with information about what people are looking for, but what They can offer Because it has been written. Similar Arrangements Creators of MFA, the difference being only in the fact That Would Be this money from the media and Google Would earn double. He got paid for the tips on content and it is the server Likely That Would Cooperating sites with AdSense ads appear. The content of the Internet are subject to the next article.

One can hardly predict how far artificial intelligence machines can go and what to expect in the future. I can not predict it. All changes in Google algorithms but I already skeptical. It Seems To Me That I can see the results of the MFA as well as years ago, and That the lower number is the result of eliminating poor quality content, but Rather the result of constant pressure on Their PR (Potential) authors.

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Fresh SEO Opportunity

Are you using the right keywords to optimize your website?
In many cases websites are optimized for the wrong SEO keywords. You need to do the research to find out what SEO keyword phrases people actually use to search for businesses in your particular field. In many cases you will discover that SEO keyword phrases that you thought were important are in fact rarely searched for; the opposite is also true.

How well does your website show up well in Google, Yahoo, Ask and Bing?
You should test the effect of searching for your SEO keywords on a regular basis in all the major search engines. Your website position in the search engines will fluctuate and needs regular monitoring.

Website Title - The single most important onsite SEO factor.
The web page title is very important. It should be relevant, the correct length and different on every page within the website. It is surprising how often we see inappropriate web page titles, no titles at all or a title that says something stupid like "HOME' or in the case of really lazy website designers 'TITLE GOES HERE'. Use a different title for each page within your website. Remember that search engines list pages, not websites, so each page is a fresh SEO opportunity.

Website Description.
Tell Google what your page is about. As with the web page title, in many cases the Description is missing or incorrectly used.

Website SEO Keywords.
While many search engines no longer use Keyword Meta tags, some still do, and they should accurately reflect page content, but you must be careful not to use too many of them.

Broken links will harm your SEO efforts.
This is the number one error that we find when auditing websites. You click on a link within the website and you see an error message telling you that the page cannot be found. This delivers a very unprofessional image to people visiting your website. It is likely that Google will also mark you down in the search engine rankings, as Google expects technically perfect websites. There is no excuse for broken links within a website. Broken image links are also a common error found within websites. Instead of a picture being displayed you will see a broken image logo. Again this is easily checked for by professional website designers and there is no reason for a website to have broken image links.

Picture only websites are disastrous for SEO.
Sometimes you will visit a website that appears to be displaying the usual mixture of text and pictures, but on closer inspection, even the text is actually contained within a picture. If there is no real text displayed within a website, Google has no clue what the website is about and the website will feature very poorly in the search engine results. There are ways to partly fix this, using what are called 'Alt' tags, used in combination with the website title and description, but as a rule your website should contain lots of relevant text. This is what Google likes!

No relevant SEO keywords in a page.
If your website content fails to mention your product or service, it is not surprising that your website ranks poorly within Google. There are lots of tricks relating to where you place your keywords on a page and that is what we excel at. Simply stuffing a page with keywords will not achieve the desired result, and may even hurt your listing within Google, as it may interpret too many keywords as an attempt to spam the search engine listings. Google takes a very dim view of attempts to spam it.

Number of back links
A very important SEO factor. Do you know how many other websites link to your website? Google does. The more links to your website, the better. Also the quality and source of the links is important to Google. If you suddenly gain hundreds of links overnight, this can trip the spam alert at the search engines and you can end up in a worse position within the search engines than before you started any SEO activities on your website.

Google Page Rank.
Do you know what your Google Page Rank number is? In fact do you know what the Google Page Rank means? Google rates all sites using hundreds of different criteria and comes up with a number for your website. 0 is bad while 10 is the highest value. The higher the Page Rank the more likely that your website will show up higher within the Google search engine results. Many websites we audit have a page rank of 0 or 1, which is not good! Install the Google toolbar to view your website's PageRank.

Alt tags.
Great for your website's SEO. Alt tags (short for Alternative tags) are a way of telling Google what a picture is about. As far as Google is concerned a picture is just a picture. Google does not know what a picture is about, unless you specifically tell Google using an Alt tag. It is amazing how few website designers go to the bother of using alt tags, which is a pity, as proper use of alt tags can have a big influence on your listing within the Google search engine results.

Ease of Navigation and menu issues.
Many websites are hard to navigate. This means that it may be difficult to move from page to page, or back to the home page. This is such an important aspect for your website visitors and it is a shame that we see so many poorly constructed menu systems. Google may also find it hard to navigate your website and categorize each webpage which can harm your SEO efforts.

Spell checking and grammatical issues.
It is vital that you check the spelling within your website. The correct use of grammar is also important. If your website is full of these types of errors, it gives a poor impression. Your company looks unprofessional. Correct spelling is also important for Google.

Flash and java issues.
If your website uses flash or java to enable website navigation, make sure that you use the technology carefully as you may find that some search engines are unable to follow the links and as a result will not list most of your website pages within their search engine listings.

Google Analytics.
This is a free tool from Google that allows you to analyze visitors to your website and track how they interact with your website. Has your website been enabled to show Google analytics data? If not you are missing out on a vital source of information about your website.

Heading tags.
Proper use of heading tags within your HTML code can play a vital role in onsite keyword SEO. Many websites we audit are completely devoid of any heading tags. Try and use 2 or 3 levels of headers.

Open Directory Project.
Did you know that a submission to the Open Directory Project is one of the most valuable links you can get in terms of your website's SEO? They reject most sites and only accept sites that are technically near perfect and contain high quality information, presented through a professionally designed interface that is easy to navigate.

How many pages of your website are indexed in Google?
Do you know how to see exactly how many pages that make up your website are listed within Google? You would expect Google to know about your home page, but the more pages within your website that Google knows about, the better. For example a large website promoted by us, has 10,300 pages listed within Google.

W3C validation.
W3C is an organization that sets website standards. Do you know if your website passes W3C validation?

File names.
The name of a file can be a valuable clue to Google, as to what the file contains. For instance if you have a picture of a motor car and the picture file is called 0001.JPG this does not tell Google anything. On the other hand if the file was called CARS-FOR-SALE-IN-PERTH.JPG, then this can help considerably with your website SEO. The same principle applies to the naming of all files and folders within your website.

PDF file size Issues.
If you use PDF files, there are many ways of reducing the size of the final PDF file. The larger the file size the slower the PDF file will load on the screen or download to a hard disk.

Do all the major search engines know about your website?
Remember that apart from Google there are a few other search engines that your website should be listed in, such as Yahoo, Bing and Ask.

Flash file sizes.
The larger the size of your flash file, the longer it will take to load. Many sites use flash banners that have enormous file sizes. This can be very frustrating for your visitors.


Google Places page.
This is a fantastic way of getting your website listed in the local service or products section within the Google results. The majority of websites do not use this feature at all and many of those that do use it do not take full advantage of the SEO opportunities afforded by the Google Places feature.

Flash or graphical intro pages.
How often have you visited a website to be greeted by a meter that tells you a flash introduction screen is loading, which often seem to take forever to load and once they do load actually display little relevant information. If you are lucky you can click on a 'skip intro' button. Do not use intro pages as they just annoy website visitors and can harm your website SEO.

Text used within links (anchor text).
The correct use of keyword text within a hyperlink can play a significant part in your on-page keyword SEO strategy. In many cases this SEO opportunity is wasted when the hyperlink contains words such as 'click here'.

Home page file size.
Do you know the combined file size of your home page? By combined, I mean not just the HTML page itself, but all the associated graphic, CSS and flash files. The longer a page takes to load, the more likely a visitor will click on the Back button and visit a different website.

Java issues.
If a visitor to your website has disabled Java in their local browser, how will this affect your website? Will the menu systems still work? If you must use Java, at least have an alternate menus system that visitors can use. Search engines may have difficulty following some types of Java based menu systems.

Do not use hidden text to try and trick the search engines.
Everyone knows that having keywords on your web page is important as far as SEO is concerned. A very old trick is to have lists of your keywords repeated over and over at the bottom of the page, formatted to display in white text on a white background. Google hates this type of spamming and is on the lookout for it. Far from improving your website's position with the Google Search Engines results, you could find that your website gets severely penalized by Google. Do not try spamming Google, they will find out!

Thanks - David S Murray

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