There are over 200 SEO factors that Google used to the position of websites in the Google search results page (SERP).
What are the SEO factors for 2012?
KEYWORDS
↑ 1 Keyword in the title. Put the main keyword or phrase in the header of the HTML title tag, up to 60 characters, each page is different.
↑ 2 Keyword is the first in the title. Main keyword | Page Title | Company name or website name
↑ 3 Keyword in the domain name. Main keyword in the domain name was registered.
4 Keyword in the body text. Place the main search term "natural" visual sentences in the body of the website. In the first 50 to 100 words.
5 Relevance between the body text and keywords. Relevance of the text on the page relative to the keywords.
6 Keywords in H1 tag. Creating an H1 tag with the targeted search term.
7 Keywords in the internal link anchor text on the page. The navigation is a very important part of your website, insert keywords in internal links
8 Keywords in remote anchor text link on the page. Extrene links should provide you with keywords in the anchor text
↑ 9 Keyword in URL. Also on subpages like oneclickseo / google-seo-factors.
10 Keywords in H2/3/4 tags. Placing keywords in the H2, H3 headline HTML tags.
↓ 11 Keywords in the alt tags of images. Placing keywords in alt HTML tags and img title tags.
12 Keywords in bold / strong tags. Keyword in the HTML text with bold / bold font.
13 Keywords in the Meta Description Tag. Place keywords in the description meta tag in an HTML Web page header.
↓ 14 Keywords in the Meta Keywords tag. Place keywords in the meta-tag keywords in a web page in the HTML header.
PAGE PROPERTIES
↑ 1 Relevant and appropriate content. Matt Cutts has indicated that one of the most important SEO factor. This applies to content and (internal) to the left.
↑ 2 Link popularity within the site, internal link structure. References to internal links to the target pages (incoming links to subpages)
3 Keywords in links to subpages. In the navigation links to the subpages with an anchor text, advice is 3 words.
4 Efficient link structure. Two clicks on every page - no page deeper than 4 clicks.
↑ 5 Internal site links. Links between lower levels
6 Quality / relevance of links to external websites. Place links to high quality, related pages
7 Age of the page. Older pages may be viewed as authoritative while newer pages temporarily relevant.
↑ 8 Amount of relevant indexable text per page. The literal quantity of visible HTML text on a page.
↑ 9 The quality of the content of the texts of the pages. Search engines scan pages of text and image and compare this with analytical approaches to determine the value and rank.
↓ 10 The timeliness of the pages. The number and how often a page changes.
↑ 11 The length of the URL Very important, not more than 4 levels.
↑ 12 All other content and code separated. Very important, javascript, css, etc. in a different place from the server.
↑ 13 Validation of HTML pages (W3C standards). The World Wide Web Consortium (W3C) creates Web standards.
OTHER FACTORS ON PAGE
1 Domain name extension. . Com has priority in the Netherlands on the other extensions
2 Old codes no longer use. According to the W3C standard that tags are no longer supported
3 XHTML code should not be capitalized. This also applies to the URLs
4 File size of the pages. Try not to exceed 100KB per page, home page, preferably not larger than 40 KB.
5 Web speed. What is the loading of a page? A new ranking factor since 2010
Note: For all positive On-Page factors listed above
A website with a higher age, so parents will always be better indexed.
SITE / AREA CONDITIONS
↑ 1 The age of the domain. The older the domain, the greater the chance that with a main keyword a good ranking is achieved.
↑ 2 The google trust rank of a domain How reliable is your website? Naw Are your chamber of commerce and information on your website? Google wants only trusted websites in its ranking.
↑ 3 The history of the site. Historical performance of the site, as measured by time spent on the page, clicking on SERPs, Direct Visits, updates, Bookmarks, etc.
↑ 4 The IP address and location of the domain / server. If you focus on the Dutch market, then your website is hosted in the Netherlands and preferably virtual, not shared among other sites. See who is also on your server.
↑ 5 The number of new pages being added. Through a weblog you can respond extremely well, using news.
↑ 6 Number of searches for site / domain. The frequency of searches for the domain name or company, as measured by the Google search index search logs
7 Is the site signed up for Google webmaster tool. It will not increase the ranking, but brings a lot of card and who knows.
INCOMING LINKS
↑ 1 Keywords added to an incoming link anchor text. Anchor text is a very important SEO factor
↑ 2 Link popularity of the site. The incoming links, link both quality and quantity
↑ 3 The relevance of incoming links. The relationship between the sites / pages linking to the target page and the target keywords.
↑ 4 The age of the link.
An old incoming link is valuable.
↑ 5 Text surrounding the link. This generates more anchor weight when the text is like click here.
↑ 6 The link popularity of the page where the link is on. The higher the page rank of the page where the link is better.
↑ 7 The location of the link. Where are the links in the footer, body text and footer. The higher the site the better.
SOCIAL MEDIA
↑ 1 Social Media Marketing If social media is applied properly it is an ideal addition to the SEO of your website.
↑ 2 Twitter and Facebook Twitter and Facebook are officially SEO factors . Links shared via Twitter and Facebook have a direct impact on the ranking of a website.
OTHER FEATURES
↑ 1 Google page rank Google page rank was "used" very important, if your website page rank 5, then it becomes interesting.
↑ 2 XML - HTML Sitemap Communicate with google google webmaster tools, specify when you create new pages have uploaded via an xml sitemap .
↑ 3 Robots.txt The googlebot scans always this text file, make sure you have him on the server.
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