Search engines constantly improve their services and will only
continue to do so. The rules for writing better content that is
recognized by them will get even tighter with time. It used to be enough
to place an exclamation point as the first character in the title tag
of your webpage in order to come up to the top. Today, knowledge of more
complex rules is required to get ahead of your competition. This page
is designed to explain these important details.
1. Prepare a List of Popular Sites in your Niche.
Don’t avoid this step. I strongly recommend doing this. You will learn a lot. Follow the steps below.
1. List at least 30 top sites in your niche.
2. How many Readers for each Site?
3. What is the average Post length?
4. How many comments each blog post receives in average?
5. What are their Alexa Ranks?
6. How they divided categories in their sites?
Once you prepared the above six key elements, sit relax and analyze list thoroughly.
The average post length
will show you how much you have to write in each post to satisfy your
niche readers. Set monthly target to beat their number of readers,
average comments/post and Alexa ranks. Don’t set the target more than 6
months. The 6 months target is good enough regardless how much high the
numbers your competitors have.
Have a close look on each sites’s
categories. It will give you a clear idea of what are the important
contents you have to focus on.
Once you find those ideas, you can tell through comments on this post.
2. Derive Niche Attraction Formula (NAF)
Please pay attention closely in this second step. Because this point makes any webmaster from normal to pro.
This involves two steps:
1. Find the Niche Attraction Elements (NAE)
2. Create Formula (NAF) using Niche attraction Elements (NAE)
1. Find the Niche Attraction Elements (NAE)
You should make a step-by-step plan
about how to seduce your niche. I call each of these steps as “Niche
Attraction Elements”. Once you find these elements, you can easily make
the formula.
For example, if your Niche is “Microsoft Excel Tutorials”, then your elements can go like this.
- Creating Excel Basics Tutorials with Videos.
- Preparing a free Excel PDF guide (Basics Tutorials).
- Creating Excel Advanced Tutorials with Videos.
- Preparing a free Excel PDF guide (Advanced Tutorials).
- Writing Tutorial Posts about Best alternative for Excel. For example about openoffice.org.
- Writing Tutorial Posts about Related useful things to excel. For example about Google docs.
- Writing the Detailed posts about using Excel in different areas. For example, downloading Gmail contacts in excel sheet and uploading in another Gmail.
- Creating a paid e-Book or membership site which includes all your contents with some updates and exclusive member’s only information.
If your niche is narrow, then you can find 5 to 10 elements. If your niche is wide, then you should find 10 to 20 elements.
2. Create Formula (NAF) using Niche attraction Elements (NAE)
In this step, you have to decide the
number of posts and number of days for each element. The required
number of posts and days for each element depends upon your niche
attraction element. But the total amount of time should not exceed more
than six months. Yes. You have to adjust your time period for each
element as per total time period of six months.
Note: The reason I used NAF & NAE terms here is that I may use these terms easily in coming posts.
3. Check Available Resources or Interested Contents for every Element (NAE)
If your niche is tutorial based (if you
are teaching something to your readers), then check the available
tutorial resources. Use Google search & Youtube to find how many
relevant useful resources available. If your niche is based on general
matters, entertainment, news, sports etc, then check the available
interested contents. Use Google search & Youtube to find how many
relevant & interested contents available.
For example, search for “how to
search good videos” or “how to search youtube efficiently”, and when you haven’t
seen relevant answer about your search quary, write about that.
When you check those things, check the
available content formats like images, videos, comics, maps etc. If you
see less number of video format contents, then promise yourself that you
will deliver your contents in video formats regardless of how hard it
is to do.
Then try to write immediately the
less-resource-available contents. When you write the
less-resource-available contents, you will soon come in first page of
Google.
4. Don’t look for perfection.
No series posts required at initial time.
Write the contents in NAE order. But when you write contents
inside NAE, don’t look for series order. Search engines will give you
initial traffic. As you are new, no one will follow you step
by step. Once you reached good number of readers, then you can arrange
your contents in order and deliver it as e-book. So now just start
writing what ever you know.
Don’t spend much time on proofreading your posts.
Just read and correct errors yourself
once you finished writing the post. If you really offer good content,
your readers will forgive you for spell or grammar mistakes. One of my friends always has email
signature like this “Worry doesn’t help tomorrow’s troubles, but it does
ruin today’s happiness”.
Don’t wait to much for Best Design:
Don’t expect your blog
look best on your first reader eyes. Choose any free and clean theme to start. Once you started to earn, then you can put that money on your design expectations. Until then, use free, clean and beautiful theme.
5. Prepare at least 5 Posts before Start Publishing.
- This will avoid you from dropping attempt at initial level.
- You can concentrate on driving initial traffic on your first week.
.
6. Add images and videos.
Keep this point as your regular habit. Start this from your first post onwards. Readers love to watch videos. Always use at least one image in a post. Use Flickr to get quality images.
Try to make your own videos. What ever
your niche, it may be tutorials or entertainment, but try to create
videos. Include your site logo and show your blog link in videos. You
will get more traffic to your site. If you do videos for your site, then
you will know the power of videos on driving traffic.
If you still don’t want to do videos,
then just search for videos relevant to your content and embed those
videos in your posts. You will see great reader engagement, when you
embed videos in posts.
If you avoid following any of the steps
mentioned above, then you are losing readers and vision. Work hard.
Nothing pays more than hard work.
Final Thoughts:
1. Have a close look on your niche websites. Set monthly targets to beat the numbers they have.
2. Have a clear plan about how to
attract your niche readers. If your niche is narrow, then you can do
this plan bit easy. If your niche is wide, then you have to think more
time to derive some interesting idea.
3. Find less-resource or interested-available content and start writing about that.
4. Don’t look for perfection.
5. Prepare at least 5 posts before publishing content.
6. Add more value to your text contents by images and videos.
take action immediately, once you choose a niche. Detailed
reports about effective content writing like how to write list posts,
how to write top posts etc and delivering methods (including videos in
posts) will be published once we finish the experiments.
Knowing the exact purpose of what we are doing allows us not to get
disappointed when we lose track of what we are doing. It allows us to
understand when we have reached our goals, instead of trying to chase an
invisible reward (like Google AdSense revenue). Note, however, this is
not to say that generating passive income using affiliate programs isn't
possible. But it's best to keep our goals realistic and keep on doing
more of the thing that we know will produce results.
SEO Content
Writing
is an extremely creative art, but the fact is that, there are different
types of writing. Actually, it can vary a lot, and it also depends on
the medium where it is being published. For example, prose is of course
different than poetry, though both of these are writing. Again, writing a
screenplay is not the same as writing a report for the evening news, or
a book for the kids. On the Internet, writing the sales copy for a
website is hugely different than writing an article that is to be
submitted to the article directory.
Writing for the Web
There
are two basic purposes of writing for the web. You write, either to
bring in traffic by making the copy search engine optimized, or you
write to convert that traffic into sales or leads. Writing for traffic
is referred to as SEO content writing.
This can be both pre-sales (writing articles and press releases that
are submitted to directories), or point-of-sale (copy in the website).
Of course, it is really very difficult to make the copy SEO friendly,
and yet, making it appealing enough to enhance the conversions.
What Exactly Is SEO Content Writing?
What
is SEO content writing, and how is it different than other forms of web
writing? The main point of difference here is in the inclusion of
keywords. The writer will have a set of keywords to work with, and his
or her job will be to include these keywords several times in the copy.
It is essential to maintain a certain keyword density. For example, if
the content is 500 words, and if the keyword is included 5 times in the
copy, then the keyword density is 1%. The writer may have to include 2
to 3 keywords and might have to maintain the density of 1% without
compromising the quality of the text. So, you see, the job is not easy.
The
inclusion has to be done naturally, because forceful inclusion will of
course bring down to the quality of the content. The keywords must also
be spread out evenly on the page. Some people insist that the keyword
should be there in the first sentence of the first Para and the last
sentence of the last paragraph – but this is not really necessary. Of
course, this will make SEO content writing more difficult, because the
writer’s creativity is then severely limited.
Why Is SEO Copy So Important?
A
search engine robot or spider crawls a web site looking for keywords.
It is necessary that a keyword or a set of keywords is repeated for a
descent number of time to enable the spider understand the theme of the
website and thereby index the website. If all other factors are
working for the website, such as its linking, coding and more, then the
website can achieve good ranks for these keywords. This is why the SEO
writer must include the keywords in the copy.
