Monday, February 27, 2012

Press Release Submission

Press Release Submission

Intro : What is Press Release Submission and how Press Release Submission help webmasters to drive free traffic ?

Press releases are probably the most widely used tool of public relations and the crucial link between information providers and information recyclers. Succeeds with a publication to draw attention to an editorial, so it often causes a desired editorial article in a newspaper, on television or the radio. Here are press releases for journalists first of all merely suggestions to adopt a theme editorial. That is, the more professional a press release is written, the greater the chance of a journalistic publication.

What is Press Release ? A press release is a written notice of a company, institution or person to the media, primarily for journalists. The editor of a press release this would normally try to get attention for a specific new fact or a particular position. Because press releases via internet nowadays often available to everyone, they are increasingly read by other interested parties.

Press releases are inherently subjective and should be viewed with healthy suspicion. The publisher of a press release would have an interest in a press release expressed new fact or opinion. Press releases are intended for journalists to provide, through an adversarial process, check and double check, trustworthy accounts of it, and should not be confused with editorial articles.

That a press release must contain news is obvious but unfortunately, many press releases issued that do not meet this criterion. If a press release without news proves itself a disservice: the next time a message from the same sender more quickly to the trash to be ordered even if the message or newsworthy.

Press Release

In a press release, please share information about your business. You communicate your message to the editors and give your message an official character. They want that the journalist is interested. In practice this means:
how to write press release

The journalist must recognize immediately who the sender of the text. Write your text to the editor exclusively on a press sheet, which should be an integral part of your office equipment. A press sheet is printed with your logo, your corporate data
- So the company name, address, phone, fax, e-mail, web address, depending on the company form completed by legal form, registration number, registration court
- And the nominated entries of the PR manager. A bow press is distinguished by a special mark of your normal business letterhead, for example, a colored border line or scroll bar on the right side with the word "press release".
A press release begins with the word "press release". Highlight the word by writing it in bold or underline and provided with at least 14 point font size.
The release date and the current number in front of the Press headline on the right. Based on this information, the journalist knows how recent the message is. The current PM number, for example, 25/2008, allows the citation, and simplifies the filing.
The headline determines the success of your press release. Format the bold headline, and 16 point size. Emphasize your message on one line and add if necessary, a subline with additional information on the subject of, in 14 point.
Put it in the next five to six lines of your topic to the point. After the headline of this entry is achieved in your press release, the most important stage to get attention. Because this will determine whether the journalist gets out of the text or whether he continues reading.
Provide details topics for the next ten to twelve lines. The press center of the text should fan the beginning of the text bebündelten information. Note, if the journalist edited your press release, he will cut under this paragraph.
Attach a summary or general corporate representation to the end. The last line of your press release contain no more new messages.
Provide a detailed Press on. So advise the journalist not long be who he may appeal for further information, write underlined "Press" and add your name, your function, your telephone extension number, fax number, e-mail address and phone number and refer you to another service such as photos and information graphics under the "Press" section of your website.
Press Release Format

Distribution of Press Releases

Generate and distribute press releases is a strategy that must accompany any marketing strategy and public relations for your company. By making the distribution of press releases over the internet your company gets several benefits:

Disseminate market its news, achievements and progress.
Put your news in major news sites on the Web.
Increase traffic to your site.
Support site optimization strategies being developed for SEO position on Google.

Submit Press Release
This is 50 Free Press Release Submission Websites list, most trustworthy sites where you can publish a press release, all of them free of charge. visit the site

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Sunday, February 26, 2012

Directory Submission

Directory Submission

Introduction : What Is Directory Submission and Why Directory Submission is So Important For Webmasters ?

the Directory Submission is a SEO technique.
A very effective technique that is often overlooked is the presentation of the site in directories. This technique is also an excellent way to achieve a solid structure of inbound links to your site .

Directories offer a search by categories and subcategories. There are thousands of directories called specialized or general (example: Dmoz or Yahoo Directory).    
To improve the positioning of its site to directories, there is only technical: manually submitting its URL to different directories that leave later (or not) the right to validate or not the submission.

Directory Submission prosses
Presentation of the Directory is the process of submitting your site to directories different. There are several directories that you can submit your site. These can range from general directories, blog directories, SEO [ Search Engine Optimization] Friendly non-reciprocal directories directories (directories that allow you to list your web sitein your directory, even if you do not link to them). It is also important that you submit your site to only those directories that have a high page rank.

the presentation of your website to various directories must be one of the basic steps in their efforts to build link popularity for your website s. This process helps to achieve a higher ranking of your website in search engines and also allows users to easily find your website to the issues they are seeking.

How Directory Submission Works?

To submit a website to directories, the first step is to find quality directories you want to submit your site. Once you generate the list of directories, you have to look through the different categories and subcategories to find the category to which your website. Here, you can publish your website manually. This process is repeated for each of the directories where you want your site to be submitted.

Given the amount of time required to engage in this process, it is advisable to take this activity to professionals who can do the job for you and save time and resources.

why directory submission
Why Directory Submission

With the popularity they have gained the search engines , computer programs that automatically surf the web looking for new sites to add to search engines, people might think that the manual submission of a site to directories is useless.

However, this can not be further from reality. Site submission to directories is a great tool for webmasters.

Popular sites like Google, MSN and Yahoo still use directories to find new sites.

And many users looking for a specific topic sites and go to the directories as a way to quickly find sites that only want to find.

Besides the fact of submitting your site to directories not only allows specific users find your site, but also provides a way to get inbound links only .

With the presentation of your site to directories , you will begin to create a structure of inbound links to your site without paying for them and without having to return the favor with a reciprocal link .
Directory Submissions and SEO

There are many experts SEO optimization expressing their opinions about directory submissions , these days. This is one of the most important, "Directory submission" is dead, in terms of value SEO . However, professes lot of these experts also say that PageRank is dead as well. With respect to this theory, actually corresponds to the search engines.

Is the real question about the directories, there are decent and there are lousy. Therefore, you have to know the difference between the two, otherwise, be wasting your time and money.

At this time, there are plenty of directories that are under fire. With the new spam algorithm that Google has recently launched, many directories have taken a blow. This could also mean that owners directory, to make some changes as well. However, this may not be permanent and may require that the algorithm of Google, you need to be adjusted. Only time will determine the final result, all!

* Directories must appear in the main three search engines (Google, Yahoo and Bing). The pages that have traced the value that the board has, in the amount SEO . What you're looking for is how many pages, detail pages, category pages are cached by search engines. This will give you an idea of what we think the search engine in the directory.

* Make sure the directory is not using redirects and JavaScript. You will need to look at the HTML source code to determine if the href, do not follow or continue. If you are not following links, do not waste your time. Thus, you can see the value of search engine link.

* The directories which link to other sites such as, casino, adult sites and illegal handsome, should also be avoided. Do not want to get linked to sites that are considered "bad neighborhoods". Another factor is if the directory has links throughout the site and tons of text links in the sidebar, or footer. These types of directories do not have much weight in terms of binding energy.

* We should look at the amount of traffic you receive the directory. I begin to Alexa, to get a rough idea of ​​the number of visitors, pages viewed by users and the bounce rate.

Here are some basic guidelines to follow when working on your link in the construction phase. So take your time and do a little research before sending their links to any directory!
Directory Submission graph

Tips On Directory Submission

The submission of a site to directories may be easy for those who know what to do. Follow these tips to make it difficult for you presentation of your site.

Tip # 1: Finish your site completely before submitting

If there is anything they hate the people responsible for reviewing a site before adding to directory sites is presented and who have not yet been completed.

If you decide to make the presentation in the directory of your site unfinished, not only are you exposing your site to be rejected, but you're also making it harder for your site is accepted upon completion.

 Always finish your site before sending it.

Tip # 2: Make a site SEO friendly

In other words, make sure your site is friendly to search engines and have a quality content.

Make sure the titles of your pages are well avoid writing the whole title in capital letters, and that the site design is easy to use.

Tip # 3: Write a good description

Do not just write "this is the best place you'll find online."

Instead, it creates a good description, which is required for your site. Talk about some of its features. Be as accurate as possible and make sure the description is attractive both for the person who will review the site and the users of the site.

Tip # 4: Fill out the form properly

Many people make the mistake of skipping the forms or did not complete successfully. Do not make the same mistake.

Fill in the required fields not only tries to fill as many optional fields as possible.

Tip # 5: If a comment box, thanks

Because they are real people are reviewing your site, is a good idea to thank you for taking the time to do it.

If a comment field, tomato thank the trouble to review your site.

These tips can help your site to be quickly indexed by search engines and also get a good amount of inbound links that will help the positioning of your site , so please get to work submitting your site to directories are possible.

Here is a list of Web Directory Include Article Directory, Blog Directory, Buisness Directory, Free Directory and,  Paid Directory

 Any Confusion ?
As always, feel free to leave your comment
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Saturday, February 25, 2012

Latest SEO Tools

latest seo tools

Latest SEO Tools

Are you tired all the time and effort you consume for search engine optimization? SEO need not be a painful burden on the shoulders of web marketers and search engine optimizer. With all the Internetmarketing tools available online, SEO became a less difficult task. What is the latest SEO tools today? What? With hot and what?

* Title Tag Checker Tool

Title Tag Checker Tool What title tags should use your competitor sites? You know what? S about the sites of your competitors? - Labels. The title-Tag Checker is an online tool that allows the title tags of your website pages Title Tag Checker This search engine optimization tools to facilitate loading optimization search engine completely. With these tools, search engine optimization to help much. It is also in search engines and more realistic

Meta Tags Generator Tool
Meta Tags are web marketers who believe that meta tags are negligible. However, the search engines think otherwise. The Meta Tags Generator Tool is a search engine optimization tool that allows webmasters and marketers of the fabric create meta tags? Including meta title, meta description and meta keywords? In seconds. With the Meta Tags Builder, which will be a series of simple, even a meta-tags in the pages of your site.

keyword tool
Keywords and phrases are the building blocks for a findable website. The words that are not on your site you will not be found, so the challenge is much sought strategic terms in the pages to stop. How to get good keywords?

Sitemap Creator Tool
Sitemap Builder Tool To get a full crawl and index your website, please use a site map. Creating a site map is easy with the Sitemap Generator tool. In just seconds, be able to map optimized. The Website Optimizer is vital to ensure your website for a better chance to rank well in search engines.

Link Directory Building Tool
Link Building Tool Find who the best link partners to link building tool. The link building tool is a web marketing tool, you can determine if a particular website is worth linking to or not. With link building tools, you wontT Time with links dont than enough benefits. .

1. Free keyword examine tool,
Free keyword examine tool
Find the best Keywords best campaigns will make the most of your SEO strategy. Those who truly understand the importance of keywords will certainly find the importance of investing in all that will be able to give them a higher ranking in search engines. To senior, you'll mostly use a powerful tool.

2. Back Link Analyzer.
Back Link Analyzer
The terminology of Backlinks is defined as incoming links, inbound links, inlinks, and inward links. Consists of links .. Anchor Text and form (one-way or reciprocal) of the incoming link, the title of the page that has the link and the url that the link points to, ip address of the domain and a lot more!

3. Keyword difficulty tool.
Keyword difficulty tool
Everyone online marketer wants emerge among the first in the results of search engines. To be top in anything, you must be out of the box. Too often with free tools, you will receive the same as countless others. In the case of the keyword suggestion tool, it means that you will not be as competitive as necessary to rank the top

Using Search Engine Optimization Tools
Are you trying to decide whether or not to use a search engine optimization free tool, but can not make its decision on whether to? Then you know that using free seo tools is vital for all business owners to do.
Without these free tools, you can not get your website properly optimized for search engines. You must give yourself time to find as many free SEO tools as possible as more uses for your business better SEO results.
More is able to utilize, the better the results with SEO. Just make sure you learn to use each one effectively to maximize SEO results.
There are a number of different tools you can use, but some are more important than others. One of the different tools you need to use a tool free keyword research.
The keywords used in your site and content to put in place are crucial. The keywords you choose to use are how you will be placed on search engine results.
For example, if you use the keyword, dog toys and a person looking for it online, then your site will appear in the results of organic search engine.
The SEO else to do for your business, best classified with the search engines. It is the largest of its classification, the higher your site will rise up to the first page.
It's where you want to be as many keywords as possible, and will make it much easier for anyone to find your site.
Another tool is to use different marketing methods. Some of the best ways to use article marketing include, social networking sites, blogs and more.
The methods are able to utilize, the better the results of search engine optimization. Just make sure to use all methods actually since this is how it will move up the ranking with search engines.
Now that you know all this essential information about why it is advisable for employers to use an optimization tool search engine or a combination of them, you have to start using these tools for your business. The sooner you start using them before you can begin to see positive results for your particular business

search engine ranking for a website fast. Barely every webmaster has one or two of these in their arsenal as they are big time and money savers. Some of the best Seo tools you must have is SEOelite, KeywordsElite and IBP (from Axandra), and TrafficBoosterProV2 .

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New Google Indexing - Google Caffeine


Introduction - New Google Indexing - Google Caffeine

What is New Google Caffeine Indexing?
The new Google indexing system, the tool scans all the pre-internet for the best answer to your question, promises "50% more current results in searches." His name is Caffeine. And he comes up with some impressive statistics from Google.

The main difference is that the system Caffeine, instead of searching an entire group of sites (represented as layers in the chart above) and then a group of lowest priority sites, and then another group less important, all with the algorithm of Caffeine is continuously indexed. Announced a few months ago, the Caffeine is to update missing Google to not lose ground to services like Twitter. And, of course, Google will have to maintain and continue to create innovations good not to lose his throne - our world is translated from analog to digital more and faster ways every day.

Now, the bizarre and frightening statistics Google:

• Every second, Caffeine processes hundreds of thousands of pages in parallel

• If it were a stack of paper, he would grow nearly 5 meters per second

• The Caffeine uses nearly 100 million gigabytes of storage in a database

• The Caffeine adds new information at a rate of hundreds of thousands of gigabytes per day

• You need 625 000 160 GB iPods to store as much information

• If these iPods are connected one by one, they would create a line of 64 km

How New Google Caffeine Indexing Works ?

Caffeine Web Indexing System . Users who do not make your living developed search engines as we must know that, when performing a Google search , not browsing the web in full, but the index that Google makes the Web. This rate is comparable to the list at the end of a book and allows us to locate exactly the information you need. (If you want to know how it works, .
You may wonder why we have developed a new system for search indexing . The contents of the Web continues to grow. In fact, not only increases the size and amount of content but also the richness and complexity means of the web pages with the introduction of videos, images, news and updates in real time. In addition, users now expect to get better results than before when searching. The objective of users is to find the latest relevant content, while publishers want to appear in search results immediately after publishing their content.
We have developed Caffeine to keep pace with developments in the Web and to meet the growing expectations of users. In the picture below you can see the differences in performance between our ancient system of indexing and Caffeine:

New Google Indexing - Google Caffeine

The old index was composed of several layers, some of which were updated faster than others. The main layer was updated every two weeks. To update an old index layer was necessary to analyze the entire Web. For this reason, considerable time passed since we found a page until the user could access it.
Caffeine allows us to analyze the Web in small portions and update the search index on a continuous and comprehensive . We can add new pages to the index published or new information in existing pages as soon as we find them. This allows you to find more recent information, regardless of when and where it is published.
Caffeine allows us to very large scale indexing of . In fact, this system processes hundreds of thousands of pages simultaneously every second. If apilásemos these pages as sheets of paper, the mountain would increase at a rate greater than 5,000 meters per second. In each database Caffeine is stored almost 100 million gigabytes of data and information is growing at a rate of hundreds of thousands of gigabytes per day. It would take 625,000 high capacity iPods to store this much information, so many that, if placed in rows next to each other, would cover a distance exceeding 64 kilometers.
New Google Caffeine Faster Indexing

worth mentioning that to do a search on any search engine , it does not search the entire site but in its own index of websites. Therefore, "to keep pace with the evolution of the Internet and meet the increasingly high expectations users, we decided to create Caffeine, "said Carrie Grimes, Google software engineer. "Our old index had several layers, some of which were upgraded to a faster pace than others, and the main layer was updated every couple of weeks . To update a layer of the old index, we analyzed the entire network, which obviously amounted to a significant delay between the time we found the page and the time when we put available to users , "Grimes admitted. Thanks to Caffeine, Google "as they find new pages or new information in existing pages" may "add that data directly to the index. This means that users can find the latest information, as never before, no matter when or where it was published "he told the company on his blog . Watch Video :

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Friday, February 24, 2012

Google Panda Algorithm Update

Google Panda Algorithm Update

Google has declared time and again that it strives to provide a superior quality search experience to users. All these Panda algorithm updates focus on enhancing the Google rankings of high quality sites, while poor or low quality websites are pushed down the SERPs. 

Though Google officials said that this is only a minor update (a data refresh), webmasters noticed alterations in their search rankings. The recent Panda update is only one of 500 ranking algorithmic changes that Google makes every year. So, you can hope to see more of such updates, usually at the interval of every 5-8 weeks.

Google Panda Algorithm Update

Previous Panda Updates
Counting the recent one, Google has updated its Panda ten times till now.
Take a look at all of these updates between 2011 and 2012.

Panda Update 3.2 : January 18, 2012
Panda Update 3.1 : November 18, 2011
Panda Update 2.5.3 : October 9, 2011
Panda Update 2.5.2 : October 13, 2011
Panda Update 2.5.1 : October 19, 2011
Panda Update 2.5 : September 28, 2011
Panda Update 2.4 : August 12, 2011
Panda Update 2.4 : August 12, 2011
Panda Update 2.3 : July 23, 2011
Panda Update 2.2 : June 16, 2011
Panda Update 2.1 : May 10, 2011
Panda Update 2.0 : April 11, 2011
Panda Update 1.0 : Feb. 24, 2011

Google Panda Algorithm Update

What a Few Webmasters Noticed
Though I didn't notice any impact on my own sites, there are webmasters who pointed out rises or drops in their organic search traffic. Many webmasters said that they retained the traffic that was lost during November Google Panda update last year. Many declared a 30% - 40% increase in their daily organic traffic. There are others (including me) who didn't notice any big change though.

Looking for Panda Survival Tips?
Many more Panda updates will be your way this year. You really need to make sure that these updates by Google don't do any collateral damage to your website organic traffic. If your website was Panda-slapped, given below are few essential tips that you can follow.

Diversify your website traffic
Use actionable KPIs to calculate success
Devote time to building a community around your brand
Fix the usability issues on your website quickly
Conduct a content audit (and remove useless content)
Say a firm 'No' to low quality link building
Understand that good quality content is still the king

Google Panda Algorithm Update

If a higher percentage of your website's traffic comes from Google's organic searches, you need to become even more vigilant. Start implementing the necessary changes to your website right away, because therer's no guarantee that the next Panda algorithmic update will also be minor one.

The Google Panda Update, One Year Later
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Thursday, February 23, 2012

Uploading and Managing Website through FTP Software

FTP Software

Intro : What is FTP?

FTP stands for File Transfer Protocol (File Transfer Protocol), and is a very quick and versatile way to transfer files, one of the most used on the Internet. can refer both to the Protocol relating to the program implements this protocol (FTP server, in this case, traditionally appears in lowercase letters, influenced by the program to transfer files from Unix). data transfer in computer networks typically involves file transfer and access to remote file systems (with the same interface used for local files). FTP (RFC 959) is based on TCP, but is prior to the TCP / IP, and later adapted for the TCP / IP. It is the standard TCP / IP to transfer files, is a generic protocol-independent hardware and operating system and transfer files for free agency, taking into account access restrictions and the same properties. As file transfer.

What FTP do?

FTP Software

 As its name suggests, it is, quite simply a way to transfer files.

Upload through FTP:
There are two main ways to upload through FTP: through a standard Web browser or through a dedicated FTP software program like FileZilla, referred to as an 'FTP Client'. To start uploading via FTP you need to know your login information.

How To Find FTP login information?

To find the FTP login details for your account, you need to be logged into your Hosting Account.
in client area you'll find your ftp login detail, if you didn't find ask the admin (where you parchase hosting)

How to use a FTP Software?

File transfer is between a computer called "client" (who calls the connection for data transfer) and a server (the one that receives the transfer request). The user, through specific software, you can select which files to send to the server. To be a connection to the server, the user enters a user name (or username, English) and password (password) as well as the correct name of the server or its IP address. If the data were reported correctly, the connection can be established, using a "channel" of communication, called a port (port). These doors are links where you can exchange data. In the case of FTP communication, the default port number is 21. access to FTP servers

FileZilla Tutorial

CuteFTP Tutorial

How to use FTP through your browser?

FTP Software


FTP Software

The underlying FTP protocol can run in either interactive or batch. The FTP client provides an interactive interface, while the HTTP and MIME use it directly. The protocol allows the recording and retrieval of files, the listing of the folder and change the workbook. Commands FTP client

FTP servers rarely change, but new FTP clients appear quite regularly. These clients range in the number of commands that implement, most commercial FTP clients implement only a small subset of FTP commands. Even though FTP is a protocol-oriented command line, the new generation of FTP clients hide this orientation in a graphical environment, often highly developed. The FTP client interface BSD UNIX is a standard by itself, having many commands archaic: TENEX or carriage control that currently have no use. The most commonly used commands are cd, dir, ls, get and put. FTP has particularities that are now uncommon. After activation of the FTP, a connection is established to the remote host. This connection involves the use of the user account on the remote host, with some FTP servers offer anonymous FTP. Certain commands are what makes the bidirectional file transfer, they are:

get the FTP server to the local host (mget for more than one file)
put to the FTP server from localhost (mput for more than one file)

Note: some commands may not work with the user is anonymous , as this account has limited rights to the operating system level. translation of filenames

The syntax of the file names may be incompatible between different operating systems. UNIX uses 128 characters, case sensitive, while DOS uses 8 + 3 characters and letters only. Some names can not be used in some systems. Because of this all BSD ftp defines rules for translating names. Posts FTP

FTP supports two modes of message transfer FTP: text (with appropriate translations) or binary (untranslated). Each message from the server includes a handle 3 decimal digits (example: 226 Transfer complete). These messages can be seen or not, using it for quiet or verbose mode, respectively. mode FTP the client-server

The server accepts a remote control connection client site. The client sends commands to the server and the connection remains throughout the session (in the case of a protocol so that uses TCP). The server creates a data connection for transferring data, a connection being created for each file transferred. These data are transferred from server to client and vice versa. Commands are separated from the client can send data and commands during data transfer. The closure of the connection indicates the end of the file. Command List FTPs

The following commands can be executed by the FTP command line. The FTP commands can be abbreviated, provided they do not form expressions ambiguous. We can see below a typical set of FTP commands directly obtained through the help command. ftp> help List of FTP clients

Total Commander




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Wednesday, February 22, 2012

Google Analytics Statistics setup and management

Google Analytics statics

Google Analytics (Statistics) setup and management

Google Analytics is a free product that tracks your website and provides detailed statistics about visitors to the site. For example, Google Analytics can show you how users find your site, how they explored it and how you can improve the visitor experience

Find out more ways in which Google Analytics can help increase your website traffic, increase your conversion rate and increase your online profits.

Google Analytics provides results and all the hidden information about how visitors travel websites, keywords How come the site?, How long are the visits to countries, and what pages are most interested?, How long are the site?, etc..

With all the information provided by Google Analytic, you can perform effective SEO analysis that give rise to the revision or re-design of new strategies for SEO optimization.

The Google Analytics is a fantastic tool to be used by all webmasters to take their projects seriously minimally, the tool monitors websites and blogs and gathers data as: number of hits, bounce rate, time in which users are in each page, number of pages visited by users, source of traffic, among other important data for the project manager.

The Google Analytics is completely free and easy to use , now learn how to use and configure Analytics on websites and blogs.

This post is part of a series of teaching posts that will publish everything about Google Analytics, check out the other posts in the series:

Google Analytics Tutorial - How to configure Analytics on websites and blogs
How to connect a Google Adsense account to your Analytics account for different emails.
Google Analytics Tutorial - Controlling the first graphic!

 Adding your Website to your Google Analytics Account

The first step is to have a Google account, you may not even know, but if you have a login to Gmail or Orkut already have a Google account, and that could be used to start using Google Analytics, click on Access Analytics.  if you do not have a Google account can make a right on the Analytics page, click here , go to the tool page and then then click on "Sign Up Now" to provide the requested data and ready.

Google Analytics home page
The next screen is for setting the directions for monitoring, reporting, monitoring whether the access is a single domain, a domain with multiple subdomains or multiple top-level domains. There is also a checkbox to set whether you want to track a Google Adwords campaign, this case will have information regarding the performance of your investment in the sponsored links on Google Adwords.

Page with Google Analytics tracking code
The options in the tabs "Advanced" and "Custom" are for other campaigns, sponsored links and other types of sites, allowing, for example, tracking codes for inclusion in <head> pages to follow.
In the default case, copy the code that is displayed and paste it before the closing tag </ body> on every page of your site in HTML or footer.php file of the theme used on your Blog.

Insert Google Analytics tracking code in a HTML file
In self-managed websites like Joomla or e-commerce sites such as Magento in the main menu there are options to insert the tracking code (tracking code).
In the case of Magento go to Settings -> Google API -> Google Analytics and enter only the individual code of the third row, eg, "UA-12345678-9".

Insert Google Analytics tracking code in Magento
Wanting to apply the tracking hits on Joomla, go to "Extensions"> "Template Manager"> "Site Templates" choose your template you are using and click "Edit" on the next screen in "Edit HTML", enter the code as an HTML page before the </ body> closing tag, and then click "Save".

Google Analytics

Inserting the tracking code Google Analytics in Joomla
Google Analytics generally updates your reports every 24 hours. This means that after installing the tracking code for the first time usually takes 24 hours for data to be displayed in your account. In practice, Google takes less time to recognize your code installed and if it does not, check any possibility of error in this installation.
Next Post mostráramos using data from Google Analytics to analyze the performance of its campaning online as well as general instructions on using Google Analytics.

new Google Analytics

Google Analytics report

write back if you have any confusion
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Tuesday, February 21, 2012

Google Webmaster Account Setup and management

Google Webmaster Account Setup

The Google Webmaster Tools is a free tool from Google, designed for webmasters and bloggers who care about what goes on their websites and blogs, but also a tool that allows you to index your content more quickly notify Google of changes made ​​in the site ( 301 redirect , for example) and conveniently analyze all metrics and organic results that their sites are getting.

The home of Google Webmaster Tools is very simple and gives a general idea of ​​the type of services that can be found there. If you do not have an account with Google is expected to register and then enter the console to get webmasters to add their websites and blogs, check them and optimize them in accordance with good practice.

Google Webmaster Tool Features

The first thing to do after you login to Google Webmaster Tools is to add your site or blog. Click the " Add a site ... "so that it opens the window and you can enter the address of your site. After entering the address of your site, you must take to verify that the site is yours. To do this, you have available four different ways:
Add a DNS record to your domain's configuration - you can use this option if you have access to your hosting server to add a new DNS entry.
Add a meta tag to your sites homepage - you can use this option if you can modify the HTML of your site (this is probably the most used)
Upload an HTML file to your server - you can choose this option if you can upload new files to your hosting server
Link your account to Google Analytics Google Webmaster Tools - you can use this option if your site already has a code of Google Analytics tracking confirmed and your traffic. For this option to be validated, you must be the administrator of your Google Analytics account.

Once your site is verified, you will begin to see information about your site in Google Webmaster Tools. Sometimes this process can take several hours, but as soon as Google starts to scan your site, data will begin to appear.
In Control Panel you can confirm on the left the " search queries "which are basically research that are bringing more impressions and clicks to your site through organic searches from Google. On the right, you can check the " crawl errors ", ie, errors that occur when the Google bots visit your site and try to index your content.
Below and left, you can check the menu " links to your site "where you can see which sites are linking more to your blog and its contents. On the right side, the menus are " Keywords "and" Sitemaps "where you can see which keywords your site which is stronger (Significance) and also the number of pages and content from being indexed by Google.
To speed up how Google sees your site and its contents, one of the important steps is to properly configure your site using all the options available in Google Webmaster Tools. If you set everything up, you can help Google to index their content and accelerate the process of indexing them.

The sitemaps menu is where you can submit multiple sitemaps to your website / blog has. If you do not do this, it is likely that Google does not index all their content, which means you are losing long term traffic. The sitemaps can not have more than 50.000 different addresses and more than 10MB of weight. If this happens, you'll have to find a way to share your sitemap on several sitemaps and then submit them all separately.
If you use WordPress as a blogging platform, there is the plugin Google XML Sitemaps allowing you to create a sitemap in seconds to your blog. If you have a website of its own, programmed manually, you have to go in the XML-Sitemaps and try to create a sitemap for your site. Both tools are free and work with the XML format that Google requires.
Once your sitemap is created, you can click the " Submit a Sitemap "to enter the URL of your sitemap. Do not worry if Google does not index all your content automatically. This is normal, especially at the beginning of any site / blog. Your goal should go through trying to index as many pages as possible, and a good way to achieve this is by using strategies of link building internal and external.

There are some pages in your site / blog you certainly do not want to index. May be areas of private content, RSS feeds, portions of your blog, etc.. If you use WordPress , there are some folders that you should not let Google index, including folders / wp-admin / and / wp-includes / . Using a Robots.txt file, you can easily block access to certain content from search engines to your website. Follow the example of our file (top image) and create one for yourself too.
Tabs in this menu, you also have available the option " Generate robots.txt "which is basically a tool that allows you to generate a robots.txt file in accordance with the rules that Google imposes. A major advantage of this generator is that you can confirm that your robots.txt file is working correctly or you can venture a mistake and sent Google's robots crawl away without any of its contents.

The sitelinks are internal links from your site that are shown in search results for which you are an authority. When these sitelinks appear, you are considered an authority for that specific search. Google automatically puts your sitelinks, but through Google Webmaster Tools you have the ability to define which sitelinks you want or not want to show users that come from Google.
Please note also that this section you can only define what you want sitelinks from appearing, so you can not choose those who want to be shown.

If you're looking to change the address of your website / blog, as we did with the change of to is very important that you notify Google of that change, otherwise you will loose a lot of traffic on the way .
You can help Google to know of this change using four simple steps:
Set up the new site - you will create your new website with new address and new hosting. Make sure that the contents of this new site are available publicly.
Redirect all traffic from the old site - a 301 redirect tells the search engines and their users that their contents have changed permanently to a new address.
Add your new site to Webmaster Tools - enter your new site in Webmaster Tools and check it out.
Tell us the URL of your new domain - this option you can specify the address of your new site, since it is already registered in Webmaster Tools and validated.

If your site is aimed rankear for a particular country (imagine for example a site jobs ), you should set this option where it says " target users in "and choose the country to which you want to limit your site. That way you can search rankear best in this particular country. In the case of School Money , we write to Portugal and Brazil, makes no sense that we sectorizar the country, until we receive a lot of traffic from Spain, Angola and other countries.
It is also recommended that you do not set a rate of scanning by robots of Google, since the robots themselves make use of an intelligence system that allows them to visit your site / blog where necessary. If you by chance set a scanning rate, you may incur too much traffic from robots and eventually raise your hosting bill unnecessarily.
To analyze the behavior of your website / blog on the internet, there are also many options available in Google Webmaster Tools. That way you can know precisely how robots and even Google search engine, look at your content and your site / blog.

The queries search page lets you know which keywords research for which you are well placed, but also analyze the number of impressions that your pages are getting and therefore the number of clicks that are generated in organic search . Give special importance not only to the search terms, but the CTR (click trought ratio) that these searches are getting.
Analyzing the behavior of organic traffic, you may be able to improve the CTR of organic searches, improving the titles and descriptions of their articles, for example, making them more attractive to those who research.

One of the best ways to improve their rankeamentos on Google is by getting other sites linkem for you. Usually this happens naturally if you are writing quality content that other people want to link and / or reference.
On this page, and get to know which sites are linking to you, you can click on each to see which pages and content of your blog who are embracing the largest number of links. If the amount of new links in your blog is not growing at a steady pace, consider adopting a new strategy for publishing content. Write content and striking other users, bloggers and readers wish to refer to social media and also on their blogs.

You can find out the keywords for which you intend rankear, but Google just be rankeando your blog to other keywords. In the " keywords "you get to know specifically which keywords for which Google is rankeando your blog and this review and adapt its strategy to link bulding and optimization for search engines.
You can still see where the variations of each of those keywords that are also relevant to your site / blog. If any of these keywords are the terms for which you would like to rankear, consider also adopt a new strategy to produce more content-oriented type of keywords you want.

Linking your pages internally is one of the best ways to increase not only the number of pageviews of your blog, but also dramatically improve rankeamento all these pages. For example, if you have a static page-related books and want it rankeei best for the term "books to bloggers," you must link to her house multiple times using the anchor text (and other variations).
The internal linking (internal link building) is extremely important in search engine optimization strategy for any website and blog. If you do not link their content internally, they will not be as well positioned as if you did.
The diagnostic section is where you can review all aspects of functionality of your website / blog, using Google's tools for this purpose. If you have malware on your site, for example, the diagnostic section you can identify this problem.

If you have malware on your hosting server and / or files in the template of your website / blog, Google Webmaster Tools will show this information in this section. If not, be presented with this message show up.

The section on scanning errors (errors Crawl) lets you know if there are any problems indexing their content, as well as problems related to the presentation of your website / blog on the internet and mobile content. The most common error in this type of analysis is that the 404 error usually means that the robot Google could not find your page and / or she ceased to exist. Many of the errors that arise usually result from changes that you make and that are having an effect on how the errors are calculated, so you should be careful to understand what types of errors you are dealing with.
Another problem are the sites that link directly to each other and / or content of your site that no longer exist. This means that you will receive calls because the error pages that the Google Bot will visit are no longer available. In this case, consider contacting the author's website / blog in question and ask him to change the link to a valid page.

If you have a blog with hundreds or thousands of pages, it is alleged that Google's robots regularly visit these pages. If this is not happening, something is wrong. Looking at the statistical charts you can have an immediate perception that the Google robots are checking whether or not their content. If not, consider optimizing the frequency of scanning as previously described.

When the Google robot visit your site, they probably are technical details that you could improve to make its content even more perfect. These details do not mean that their contents are not indexed properly, but to improve them by following the suggestions HTML Google Webmaster Tools can mean an increase in organic traffic.
The most common problem is related to title tags and meta descriptions, which are the titles and descriptions of your items. If all its contents have unique titles and descriptions, and titles do not use too short nor too great titles at first you do not have to worry about this section of Google Webmaster Tools.

The loading time of your site is one of the most important aspects to consider. We own here at school have money enough to improve this aspect and we know it. If your site is too slow, it is likely that your organic traffic down, while your site is fast to load, it is likely that your organic traffic grows exponentially.
If you have no idea if your site is fast or slow, do not worry, Google will help you by showing you the average loading of your page and compares it with the average of other websites.

This section is part of Google Labs, which means it is still in testing phase, but basically allows you to create a sitemap with the addresses of the videos you have created and stored on your hosting server, and that otherwise Google could not find. Linking them through a sitemap, you may be able to index them and enjoy the traffic related to the Google Video Search.

You'll also need Bing Webmaster Account ( bing webmaster tool and yahoo site explorer now one )
     Bing Webmaster Tools

If you have any issues activating your webmaster tools account or find features in webmaster tools useful, let us know!

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Monday, February 20, 2012

Submit site to Google and Other Search Engines

 Submit site to Google and Other Search Engines

Submit site to Google and Other Search Engines :
Making You Fool

What else can you do?

Disclose on Social Networks

Take advantage of social networks ( Facebook , Twitter , Linkedin , etc.) to get the "spread" their URL's. Enjoy also use URL shorteners's ( ) There are many others, this is the one I use. Thus the passing on these sites Google will find your blog / site / pages and sure it will index.

Enjoy the content aggregators

The content aggregators are also very good for a site by Google , some are better than others, I leave here some among many that exist. The diHITT , digg and Via6 are some that I use but I would also recommend an article I wrote about how to generate more traffic to DIGG . Do not forget that content is KING, create quality content to think of their readers.

Certainty that the passing on these sites Google will realize that there is a new website / blog / article and will record in its search engine. From here a site is indexed in Google .

Sitemap XML, TXT's Robot

As I mentioned in previous articles that r obots.txt is mandatory to use to index your blog / site as well as two articles on XML sitemaps;

How to create sitemap for Google
How to send sitemap.xml to multiple search engines
When reading these articles and perform these tasks will be to inform Google of the existence of every page of your blog / site.

Leave links to other blogs / sites

This is the beginning of the Internet, a network of links that connect sites with each other. For this reason for a site on Google should comment on the gender of your blogs, participate in forums and leave your link. The idea is to make our site a maximum number of other sites preferably who speak the same subject from our own, like Google. Avoid sending mass your link to directories or use software that do this automatically, Google does not like it!

Differences such as for a site on Google and positioning a site on Google

Indexing a site / blog / article is different from placing the results of search engines. One thing is to inform Google of the existence of a new website / blog / article, another thing is to position for keywords on a site in Google search results.

Index - is to inform Google of the existence of a new blog / site / pages and the more "espalharmos" our URL's on the Internet more options you have to be found by Google.
Position - is put through a specific keyword to our blog / site / page in search results on search engines. (Google, Yahoo, Bing, etc ...)

For by a site on Google there are two differences, index, and position. After realizing the differences between both terms, it becomes easier to devise strategies for web marketing for businesses on the Internet they are; sites, blogs, online stores, articles, etc..

search engines

Submit your URL to Google

Submit Your Site To Google

As we know Google is the biggest search engine on the Internet, so for a site in Google is very simple. But above all we must realize that a site to appear on Google called "indexing." When we type in the Google search box the address of a site or URL of an article appears in the results and says that they are indexed, ie, Google has realized that there is a new website / blog / article and added to its search engine.

Google has a space where we can for a website and send the URL to inform the new page / blog / site, but if we can perform this task in a most natural way is much better. So the goal here is to find Google of course our blog / site / article on the Internet at various sites. And what can we do to for a site on Google in a natural way?

Google Url Submit
Google Submit URL Page

Submit your URL to YAHOO!

Yahoo Currently working with Bing - Submit your URL to Bing

Submit Your Site To Bing

More search engine submission websites...

submit site to search engines
SplatSearch URL Submit
Add your webpage to this search engine.
Scrub the Web
What a great site! Find out how your meta tags, keywords, title tag and other features are working (or not working) for your site, for FREE!
Exalead URL Submit
Exalead FREE URL Submission.
Jayde URL Submit
Free URL Submission through this site. URL Submit
Create an account for FREE URL Submission.
WebSquash URL Submit
Enter a web address to start the crawler.
Suggest a Site to Open Directory
Have something worth submitting? The Open Directory Project is a web directory of Internet resources. A web directory is something akin to a huge reference library.
InfoTiger Website Submit
Try it out! Just submit your URL along with your email and you're good to go.
Submit your Website to Bing
Microsoft's newer search engine, Bing, and the page to submit your website to them.

This is a list that may never end ... do not forget that the list is very long, but above all, when you use these links, know that their robot will eventually visit your site (this which implies wisdom and patience!), so in principle the homepage, and for other pages that it will be more patient ... to facilitate their work, put links to a site map that will contain all your pages, 'sitemap' is not everything. 

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Sunday, February 19, 2012

Creation of XML Sitemaps

Creation of XML Sitemaps

OneClickSEO - Creation of XML Sitemaps

A sitemap.xml is an XML file containing a list of the pages of the site along with additional information that indicates how often the page changes its content, when was the last update and its importance with respect to the other pages of the website .

A (XML) Sitemap do not primarily for your visitors, but for the search engines so that your site can quickly search and indexing. And except for normal content of your site, there are sitemaps for including images, videos and news items, so that this content can be found and searched.

The component Sitemaps. A sitemap is an overview of all pages / URLs within your website and in this case is designed to give Google additional information about the structure of your website. It is not necessary to submit a sitemap but it acts as an extra on your website and in itself is recommended. Some SEO experts recommend however to use a sitemap off because they believe that Google sitemap without the structure of a website should understand.

Types Sitemaps
There are some types that you can submit Sitemaps. Besides the regular sitemap can be sent in a mobile sitemap and a Google News sitemap and also a site map to show where videos are located on a website with relevant metadata. For a blog or news website, if you have an RSS feed available if you also can submit additional sitemap.

Once added it will take a while for Googlebot ophaald Sitemap, Sitemap using the menu item in the left menu you can view the status of your Sitemap, such as information about the type sitemap, when the sitemap is submitted and when it is downloaded by the last Google. Furthermore, the status and number of URLs.
OneClickSEO - Creation of XML Sitemaps
 What, how and why? Improve the readability of your website to create your Sitemap. A sitemap for your visitors and the search engine.

A sitemap is an overview of the structure of your website to give. This can be useful for the visitor to the structure of the website to see and in this way to quickly find a page. But for the search engine do well to make a sitemap. The website may become easier to be indexed.

Manually or automatically. You can manually create a sitemap using the "sitemap protocol". This is where your sitemap must meet. For a website with many pages, this is a time consuming process. There are many (free) tools that scan your site and automatically generate a sitemap. Find yourself on the word "sitemap generator".

As I said you make a sitemap for visitors and / or a search engine. The sitemap for your visitors that you make your site structure is designed to clearly display. Please note that this is purely a compliment and you should ensure that the website has a clear navigation structure.
With the sitemap for the search engine you have basically the same purpose. Your site readable for example Google. By creating a sitemap, the search engine pages easier to index. You also have the ability to have the value of a sitemap page to indicate (main page or not). You can also specify which pages herein be changed periodically so that this time the search engine can index.

Creation of XML Sitemaps
OneClickSEO - Creation of XML Sitemaps
Xml Sitemap Generator tools

Online XML Sitemap Generator

Free Sitemap Generator

Xml-Sitemaps 4 u

Sitemap Doc

Sitemaps Builder

Sitemap XML

G Sitemap Generator

Sitemaps Pal.



Make A Sitemap

X Sitemap

Sitemap Generator

Bulk Ping

Sitemap Submit

Rapid Sitemap

XML Sitemap

My Sitemap Generator 

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Friday, February 17, 2012

Header And Footer

OneClickSEO - Header And Footer

Introduction : what is a header? And what is a footer? A header and footer are those two tool bars on the top and bottom (respectively) of your website; that is where you list: home, about us etc… Often, the way many websites are designed, the header and footer are either missing (replaced by a menu on the right or left side of the page) or are dynamically generated based on the information that you include on the right/left side bars. Since they are dynamically generated it is difficult for Google to make proper use of them to crawl your page, and therefore you may not be getting the full SEO benefit from this.

The most beneficial way to use a header and footer (in terms of SEO) is to use a simple HTML header and simple HTML footer in order to display links to all of your primary pages, and to make sure that both the header and the footer are displayed on every page. Such a set up is most beneficial for both human visitors, who would find navigation of your site easier and to crawlers who like to use such links to navigate and index all of the pages on your site. To see an example of a website that is using headers and footers properly please take a look at used college textbooks

An important, yet often overlooked part of proper internal linking is having a HTML header and footer on your site. These simple additions to the template of your site can greatly improve your sites’ SEO.

how much header and footer importance in SEO
You have to ask yourself: If you are a website owner, and want to recommend a link to your website audience, where is the best place for your audience to spot it?
Its usually a place "above the fold" (in the header or a link within related content above the fold may be even better than a standalone link in the header).
Importance of footer is lower then header, that's for shore. And lower then content part, too
Those who said that header is more important are right, just do not forget that it is also advisably to mention your keyword at the end of the text in your page as well.
Of course the header is the most important part. There goes the main part of your SEO.
Header is more important because it directly points out what your site is all about. Footer is good when it comes to direct contacts since you'll be putting your contact it..

how to optimize footer for seo

Improving the on page SEO score of your website is important because search engines puts a certain weight on how properly organized a webpage is. Your content has to be good but then, it should also look neat and feel good to the eyes. You can't expect a good user experience on a page which has all the words piled one after another, without any headings or section break.

Using header tags, you can tell users and search engines about the different sections of content and what a particular section is all about. It is important to note that you want to get ranked for the long tail of search and header tags play a very important role, when you are considering ranking for varied keywords on a subject.

OneClickSEO - Header And Footer

Above all, header tags contribute towards good user experience. Remember - What's good for the user is also good for the search engines.
Don't Use CSS or Style Elements for Marking Section Headers

A fundamental mistake most webmasters commit is that they simply increase or decrease the font size of a text using CSS or other style techniques and think that they have correctly implemented the section headers. In fact, this is a completely wrong way and you should abide by the following HTML markup for headers

<h1> Your Main Heading Of The Page Goes Here</h1>

<h2> This is the second Header tag which should come after the h1 tag in the HTML source</h2>

<h3> This is the third Header tag which should come after the h2 tag in the HTML source</h3>

You just cant increase the font size of a sentence and say "Hey, this is a header tag". You have to use the above markup or search engines won't consider that phrase to be a section break or the headline of a different section on the same given page.

Follow the Hierarchical Structure

This is not a hard and fast rule but it is strongly advised that you maintain the following hierarchical structure of header tags within any page of your site
OneClickSEO - Header And Footer
Points to note:

    Do not use multiple H1 tags on a page. It won't hurt but on rare occasions, search engines might consider this as an act of keyword spamming. Besides that, it won't look good to human eyes either.
    Multiple H2,H3 and H4 tags on a page are allowed and considered a proper practice.
    Never overdo. Do not add a whole bunch of header tags on a page thinking that it might improve the on page seo score.
    Follow the hierarchical structure. If you want to use three H3 tags, be sure to include them within an H2 tag first. Like I said, it won't hurt if you skip the H2 completely and use all H3's but it is a good practice to maintain the seniority level of each header tag and include the juniors in nested levels.

The Structure of Your Website's Homepage

If your website is a blog and you're showing a list of recent posts on the front page, I would use all H2's for post titles and won't use the H1 tag at all. My explanation here is that more than one H1 tag in any page might look bad for users who have turned off CSS in their browsers.

If your website is not a blog and it has fewer sections (3-4), it perfectly makes sense to use the H1 tag for your main tagline. The H1 tag has more weight than H2's, so it definitely makes sense to use an H1 tag to describe what your website is all about.

On the other hand, if you use 15-20 H1's on the homepage of a blog, guess what happens. The value of each H1 is diluted to a great level as search engines see a group of H1 tags which are not very closely related. Hence the usage of H2 tags on the homepage for post titles.

The Structure of Your Website's Article Pages, Single Post pages

The single post pages or article pages on your site have a clear focus.

Hence, always use an H1 for the main heading and use H2's for sub headings. You can multiple H2 tags for different sections of the content and at the same time use H3 tags for further organization. Limit until H3 because H4, H5 and H6 tags do not have much weight as far as SEO is concerned. On my websites, I never use H4, H5 and H6 tags within the content section, these tags are reserved for labelling sidebar content, widgets and so on.

how to optimize footer for seo

    Integrate graphically: Do not parachute in the bottom of your site. Do you have no shame! The footer should also be made ?readable ?to the visitor and not only for the search engine.
    Do not hide your footer via any of the content masking techniques (the hidden content is wrong)
    The footer can be different on each page (or partially different). The organization of the content is quite effective.
    The footer theoretically, should be the largest of the page that has the most popular content (most often the home page)
    Ideally, the footer will contain text and links, i.e. links within text
    If the footer contains only links in a list / column, arrange them by topic
    Your link columns need not be at the bottom of your site. If you add text below, Google may feel that your columns are part of your content
    Make your links to the most important pages of your site (product families, products star, landing page etc) or to those you want to highlight
    Do not keep too many links. There is really no limit but it is better not abuse it. The number of links is to test / set based on the popularity of the page. See the screenshots of Microsoft and Apple’s homepage. They are simplistic, yet informative.

    Ties  with corporates can / should be placed below because they are not interesting pages for SEO
Footer Example :
OneClickSEO - Header And Footer

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