The keywords are a major component of SEO. Yet, in a video of Matt Cutts released this week, the spokesman for Google informs us that the density of keywords does not affect the referencing and therefore the positioning in Google. It seems that the words of Matt Cutts should not be taken literally.
A density of keywords in SEO too important night
Matt Cutts tells us that the density of keywords on a page does not affect the positioning. Yet despite his claims, keyword stuffing can always penalize a site. If your site has too much keyword density he'll be penalized relative to your competitors. Therefore, if the keyword stuffing still exists, it means that the density of keywords continues to play a role in positioning . Many SEOs have posed the question what was the ideal density. Finally, it seems that this ideal does not exist even though some say it should never exceed 10%. Some sites with densities well above 10% of these arrive and position themselves to remain so. The density of keywords is therefore an ideal sense.
The keywords are still important in the positioning of a page. If your site has a density of keywords near zero, it can position itself. However, its position may not be sustainable: once the content will date a little he may have disappeared from front pages. The keywords should be used but must remain strategic in their use. The main places where they have to find are the title tag , the tags <hn> , links and alt attribute of images. Use keywords in the text must be done with more restraint. If you had to place them in one place would be the front-loading , the beginning of your text.
Keywords used with caution
Through the last video posted by Matt Cutts, he tries to make us understand what is that to be well positioned in Google it is better not to be concerned about the density of keywords. A referrer who will aim to place a certain percentage of keywords in the text will no longer have in mind the basics: be readable by the user . The keyword density is above all ideal to remain natural: as for the links, should not that Google notes that it was done artificially.
In short, to find the density of keywords perfect , just reread your text. If at the end of the reading you come to the conclusion that your content is not pleasant to read because there are too many keywords you can be sure of having exceeded the ideal density. Rather than using too many repetitions, focus on synonyms: this advice is even more valid with the semantic search . However, although Google is increasingly "intelligent" he is not perfect, he knows perhaps not all synonyms. The trick to be sure to use the ones that Google knows this is to use the "tilde" followed by your keyword in Google, eg "~ write." This command allows you to identify among the synonym words bolded by Google.
In conclusion, what Matt Cutts wants us to understand is that we must think first of the reader and not to positioning in the search engine. The aim of the latter being to offer relevant content to the user: he must write quality content without trying to over-optimize
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